Why you should build a customer journey map

Qiao Huang
Jun 24 · 5 min read

As a Senior Product Designer at Segment, I recently workshopped with my teammates to build a customer journey map. I wanted to share my experience and the impact I saw it have on our team.

A customer journey map is a visualization of the process that a user goes through in order to accomplish a goal. In a team/ organization, the maps are typically used for —