The self-driving car revolution is mostly being led by big companies — Google, Uber, Tesla. Outside of the tech companies, there are traditional auto manufacturers like Audi and BMW, as well as a host of suppliers ranging from nVidia to Mobileye to Continental Automotive.

One of the few small startups that is emerging in the driverless car space is Cruise. They just raised another $12MM+ to fund hardware that turns a normal car into an autonomous vehicle.

That’s pretty awesome, and I wish them luck.

Originally published at on September 21, 2015.