Instant Gratification

My latest Forbes.com article features a discussion with Yariv Bash, CEO of the Israeli drone delivery company Flytrex, about aerial technology, drone regulation, business models, and a “future of instant gratification.”

“Flytrex’s model is to utilize existing in-store fulfillment processes and then complete delivery with a drone. Store associates can prepare a drone delivery order for pick-up, just like any other type of pick-up order. Then a Flytrex team member will take the order from the store to a drone outside the store.
The drone will fly the order to the customer’s house, hover, and lower the package to the customer on a wire.”