Project Titan Update

One of the big mysteries in Silicon Valley is how far along Apple is with its development of a self-driving car.

Bloomberg delivers an update today, sourced entirely to “people familiar with the project.”

The immediate news is that Apple has hired Dan Dodge, the founder of QNX, presumably to lead their vehicle software efforts.

The larger story seems to be confusion at Apple, which supposedly has large software, hardware, and sensor divisions, yet is now planning to deliver automotive software.

I’m a little more impressed by what Apple’s done, even if it’s just keeping a huge engineering effort largely under wraps. I think we might see something impressive come out of it.

But mostly I’d like to see a named source willing to go on the record.