David Silver
Mar 30 · 1 min read

Next month Volkswagen plans to rebrand in the US as “Voltswagen”, in order to focus consumer attention on its new electric vehicles. Apparently a web snafu caused the VW press team to accidentally post the press release a month early, which is why the news hit the media today, even though the rebranding is targeted for April.

Volkswagen has been calling a lot of attention to its electric platform, especially the ID. Buzz, a re-imagining of the iconic Volkswagen Bus on a battery-powered platform. Quantitatively, the company targets that by 2030 at least 70% of its European new car sales will be electric, along with over half of its new car sales in the US and China.

Originally published at http://davidsilver.blog on March 30, 2021.

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