How Clothing in Scandinavia Became a Cultural Statement, and What We Can Learn From It

A style capitalized, sustainably

Photo by Nordgreen on Unsplash

If I were to use one word to describe Scandinavian design when it comes to clothing, shoes and accessories, it would be functionality.

Globally, Scandinavian design has received recognition for its minimalist-inspired approach. The classic cliche “less is more” supports the essence of Scandinavian design and fashion.

But more than minimalist elegance comes function.

Perhaps not very surprising, but it sticks deeper than style and outer appearance in Scandinavia. It’s minimalism for the sake of fashion, but more so history, sustainability, and respect for the harsh climate.

When a shirt age well

Like a fine wine, clothing that ages well is desirable in Scandinavia.

Can you imagine seeing a sign promoting clothes that gets better with time at J. Crew or Gap? I can’t. According to Earth.org, the average consumer in the United States throws away 81.5 pounds of clothes.

Not in their lifetime. Each year.

I’m sure there are many reasons for this, fast fashion being one. Lack of quality being one. Polyester being one.