ILLUMINATION CHALLENGE 100 — DAY 59
Create Sales Alchemy with Powerful Storytelling!
This is a review of the book “Alchemy” by Rory Sutherland. It is one of those books whose stories I keep repeating!
The author is famous in advertising circles and has successfully catapulted many brands (big and small) to fame. He has even worked with non-profits to boost their fundraising…