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New Medium Is A Jackpot For Writers

How to monetize it for higher reads and payouts

Ann Venkataraman
Self Publish Magic
Published in
6 min readOct 20, 2020

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I love the new layout and features on Medium.com — this is basically a jackpot for quality writers, irrespective of your following size or previous experiences with monetization!

I wrote about the “Hooked” model that product designers use, but Medium just took it to a whole new level! And this can potentially translate to big bucks for good writers.

This post is a breakdown of how writers can use the new features to get more reads, higher reading time, and eventually larger payouts.

The Hooked Model Background

The “Hooked” model is a concept from Nir Eyal’s book of the same name. I wrote about it before (link below), so won’t go into detail again. Basically social media apps use powerful psychology principles to keep us going back for more.

The book uses Twitter as a perfect example of highly addictive products that users love to use. Did you know that the CEO of Medium.com was the co-founder of Twitter? Why would he not replicate his success again, and give us another product we simply cannot live without? :) The new features take the app to a whole new level of awesome, addictive content!

How does the new layout apply?

Trigger — The email and app notifications were already brilliant, to begin with. However, within the new app, you can also see the number of stories on the writers and publications you follow. The new “avatar” notification is an excellent tool for writers.

Action — You can now clap for articles even without reading! The infinite scroll combined with story previews helps you decide whether to skip or dig deeper. Almost like a large buffet with an infinite number of tempting delicacies- choose what you want to eat!

Variable Rewards — The articles are a healthy mix of (1) trending articles, (2)…

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Ann Venkataraman
Self Publish Magic

Techie, Manager, Blogger & Mom. I write about Leadership, books, productivity, and how to use them to fast-track your career.