Find Your Dream Customer
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A lot of businesses are making the mistake of thinking about their product first, and their customer’s needs second. For your business to succeed, it is crucial that you start to see the world through the eyes of your customer, before making a decision. Chances are, you’ve been where your customer’s at before.
Let me tell you about Alan. Alan is a 29-year-old male from Atlanta, Georgia with a wife and one kid. Alan’s main interest is rapping, and he’s dreaming about leaving his job to pursue a full-time rapping career.
Alan isn’t a real person… Alan is the name I gave my customer avatar.
What many companies are lacking, is the ability to be a customer-centric business, instead of a product-centric business.
I learned this from a book called ‘Traffic Secrets’ (that’s an affiliate link btw, that takes you to the free book).
So, back to Alan. Alan is the result of all the research and data I did from when I was working with a company, selling instrumental “beats” to rappers online. Every time we thought about publishing a new product, a new blog post, or sending out an email to our list, we asked: “Would Alan like this?”
The goal of your business, should be to identify who your dream-customer, your Alan, is.
Finding Your Alan
Let’s get a little more serious now. I meant everything I just said about Alan, but the main takeaway is, that you have to start, as a business, to make every decision based on who your customers are.
The way you do this is to take a look in the past. Chances are, that you are right now running a business, solving a problem that you once had yourself. For instance, maybe you’re selling a course helping plus-sized people lose weight.
If this is the case, chances are that you were once an overweight individual yourself, which is what gave you the idea of starting a business… You were once your customer!
What you need to do, is to look back to before you started your business. Before you lost all that weight, before you quit your job and became an entrepreneur, or before you lived a happy life with a spouse and kids.
No matter what your “thing” is, you have to look back at when you had the problem, you’re selling a solution for, yourself. Because guess what; those thoughts and feelings you had back then, are the same as your customer, your Alan, is having right now.
When you figure this out, it becomes a heck of a lot easier to find out what to sell, and where to find traffic. Start writing down every thought you had at that time, to get as much information about your dream customer.
