The Closest Thing To Free Money
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Let me go ahead and say right away that this is not a “Get Money Fast” guide or a shortcut to getting rich. This article will share how you easily get more money out of customers who already have decided to buy your product or service.
The thing about customers is that most times, the hard part about getting them to place a purchase from you is not the price. Let’s say you have a visitor on your page that likes what they see and are thinking about buying from you. The hardest part comes when they have to put in their credit card info.
This is why “abandoned cart emails” and “initiated checkout” stats on Facebook ads exist. Because a lot of people are getting thrown off when it is time the share their card details.
So, what to do?
There is an upside to this fact. When someone actually decides to put in their credit card information, they have not only decided to place a purchase but have also let their guard down and are starting to trust you. Knowing this, you can make sure that he/she will spend even more money than they originally planned. Thereby, this is the closest thing to free money.
How you do this is by utilizing a sales element that will instantly have them adding more products to their cart. This is called an Order Bump.
Order Bumps
An order bump is an extra offer being presented just when the customer is about the place their order.
Why does this work?
Let’s say, that you are offering some sort of product for $30, and you have another product on the order bump for $90 (so you can have a potential cart value of $120).
A customer is scrolling through your sales page trying to find out if the product is worth the money ($30 since they haven’t seen the $90 order bump yet) he/she will be spending. While figuring this out, the customer has the price tag of $30 in his head before they have started trusting you, your product, and your brand.
Due to the lower-ticket price tag (instead of $120), the customer is way more likely to take the time and think about whether or not you are worth buying from.
Now, let’s say the customer has made their decision and is willing to buy from you. At this point, chances are that he/she is not concerned about the money anymore since they believe in what you’re offering.
This is when the “free money” comes into play
The customer is filling in their information and is presented with the order bump. Now they have the option to proceed only with the original product ($30), or click “YES!” to the order bump product and thereby place an order with the total price of $120.
No, not everybody will be adding the order bump product to their order. In my experience, it is about 25–35% who do. But even if it is “only” 25%, that’s an extra $90 per 4 orders you wouldn’t have got else. So if we do the math, instead of earning a total of $120 for 4 orders, you will be earning $210.
How To Make An Order Bump
Now that you know what an order bump is, and why it is key to have on your order form, it is time to make one. For this, you will need to have a ClickFunnels account. I’m sure there are other ways of doing it, but ClickFunnels is the best.
You get an extended 30 days free trial to ClickFunnels (worth $297) when signing up for the One Funnel Away Challenge.
So, what are you waiting for? Go ahead and start earning more on your customers!
