5 Important Points You Need to Consider When Starting Your Ecommerce Business in 2020
Starting your eCommerce business from scratch is never a walk in the park.
For starters, you will need to know the ground rules to ensure that your business doesn’t crash and burn during your first months.
You will also need to do tons of things like researching your target market, knowing the tools to operate your eCommerce store, and learning some strategies to boost your sales.
While anyone can easily be overwhelmed by the amount of work involved in starting an eCommerce business, there are strategies that you can employ step by step for your website business to make things a lot more manageable. And that’s what we’ll cover in this guide.
1. Determine what you want to sell.
Finding the right product to sell is often never easy.
You’ll need to consider things like the product’s supplier, pricing, demand, and competition (among other things). The good news is, there are strategies you can use when looking for product ideas and market trends. This will ultimately help you determine if a product is worth selling or not.
To learn whether people are even searching for the product, you can visit Google Trends.
For example, if you type in your topic or search term, the tool will show you the trend of users’ interest over a specific period.
The tool will give you an idea of your prospective product’s demand and seasonality.
2. Find reliable suppliers.
Once you’ve determined the product that you’d like to sell, the next step is to find reliable suppliers. Chose those who can meet your delivery times, fulfill your orders, and provide the kind of quality you need.
The question is, how do you find them?
An excellent way of doing this is by using eCommerce solutions such as Oberlo.
Plus, Oberlo automatically alerts you about the suppliers’ inventory so you won’t be in danger of not being able to fulfill orders.
3. Learn from your competitors.
Having competitors isn’t necessarily a bad thing, you can even learn a thing or two from them.
One of the best ways to make the most out of your competitors is to find out what they’re doing right and what’s helping them get more sales.
For example, if your competitors are succeeding in their SEO strategies, you can check for the obvious keywords they are optimizing for and look at how they are used within the website.
You can also conduct an SEO audit and look for keyword research tips and apply them to your strategies to make the most out of your SEO efforts.
With tools like BuiltWith, you’ll get to see the eCommerce technologies and tools that your competitors are using in their store.
Just copy and paste a competitor’s online store URL in the tool’s search box, and this is what BuiltWith will show you.
You can also see other details that describe how your competitor’s website was built.
4. Define your buyer persona
It’s great and all that you have a target market, but if you want to improve the success rate of your marketing efforts, you’ll need to really establish who your ideal customers are.
When you establish your buyer persona, you can help ensure that your marketing messages reach the right people — that is, people who need your product and will most likely purchase.
Creating buyer personas will require some research and there are tools to help you profile your ideal customers. With tools like Hubspot’s MakeMyPersona, you can start building and write your buyer persona.
5. Choose the best eCommerce platform
Finding the right for your eCommerce platform requires a bit of trial and error. After all, you need to look into things like the platform’s pricing, features and functionalities, and more.
To save you time and effort from having to study every single eCommerce platform online, you can check online reviews for the best eCommerce platform in 2020.
What’s next?
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