How to Sell on Lazada: Features, Fees, & Benefits

Out of hundreds of marketplaces available, it is a hard job to choose the right one for your eCommerce business.

It takes much time to weigh all the pros and cons of each marketplace and come to the right conclusion. That’s why we have created this detailed guide that will help you make the first steps on the Lazada marketplace.

Learn why Lazada is a worthy sales channel, its features, and operations. We provide you with insight into the registration process, main features, and regulations.

How Can I Start Selling on Lazada?

Lazada marketplace is a trendy sales channels among online merchants and shoppers. Here are a few statistics that will win you over.

• Lazada is a very popular marketplace in the local markets of Southeast Asia.
• The marketplace operates in 6 countries and is the most popular eCommerce marketplace in Malaysia.
• Lazada marketplace has 41+ millions of monthly visits.
• There are 300+ millions of SKUs available on the marketplace.

Lazada is undoubtedly an attractive spot for online sellers. The marketplace has admission rules, and it is not difficult to join Lazada as a seller. By entering the marketplace, you will be able to sell products to 600 millions of people who now reside in Southeast Asia.

Read on the article to learn how to sell on Lazada.

How Can I Start Selling on Lazada: Main Steps

It is quite easy to become a Lazada marketplace seller. You need to fill out the provided registration form, and then you are ready to sell your products in the countries of Southeast Asia.

Lazada allows cross-border selling. It means the marketplace welcomes sellers from all over the world. You do not need to have a locally registered company’s subdivision.

Setting Up a Seller Account on Lazada

If you are still wondering how to sell on Lazada, here is our quick guide on the matter.

1. Visit the official website of the Lazada marketplace and fill out the provided registration form. You need to provide your company’s details, so be sure to have your email address, phone number, and other relevant data at hand.
2. After you successfully fill out the form, it will be sent for approval. If the provided data is correct, you will receive an email with confirmation.
3. Activate your seller account via the received link.

Now you are ready to go!

Listing Products

Provide as much information about the product as possible, but keep the text short and up-to-the-point:

• Product description — should be short and to the point while providing a comprehensive overview of the listed product.
• Photos — should be clear and showcase the product in question from different angles. Images should be of high quality but not necessarily have a white background.
• Product details — including weight, dimensions, specifications, etc.

Boosting Sales on the Lazada Marketplace

After you successfully list products on Lazada, you work as a seller only begins. There are many techniques that you can use to improve your performance in the marketplace. They are not difficult to utilize in your daily operations. The only requirement is that you need to be consistent in what you do.

• Customer feedback — Would you buy a product from a seller that has low reviews? Your customers think the same.
• Discounts and promotions — If you are just starting on Lazada and you have no selling history, try utilizing discounts and promotions.
• Inventory tracking — Overselling is a prevalent problem among multichannel sellers, which results in negative customer feedback and tarnish to the seller’s regulations.
• Prices management — When Lazada shows two products side by side, customers are more likely to choose the item with the lower price.
• Product listings and images — As was previously mentioned, product listings are the face of your store on the Lazada marketplace. Product descriptions should be accompanied by high-quality photos.

How to Sell on Lazada: Final Thoughts

Lazada is the top marketplace in the countries of Southeast Asia. The option for cross-border selling makes it very attractive for foreign sellers who want to establish their presence in new markets. Follow the provided steps, and you will become a Lazada seller in no time. It is time to embark on the journey of multichannel eCommerce.

This is only a part of the article about sells on Lazada. Read more info a on our Sellbery blog.