How to Sell on MercadoLibre: Step-by-Step Guide for Online Sellers
Expanding business to neighboring countries is the thought that enters the minds of many sellers but possible problems stop them from pursuing it. If you are thinking about cross-border trade in the LATAM region, MercadoLibre is what you should consider using. It is a giant marketplace and the number one e-commerce site in Latin America.
We’ve created this in-depth guide to help you become a MercadoLibre seller without any hassle. You will find out the most significant aspects of getting registered on the marketplaces and starting to sell products there.
Guide on How to Open a Store on MercadoLibre: Introduction to the Marketplace
What is MercadoLibre and why sellers from all over the world consider this marketplace a valuable resource for the multichannel business expansion? To answer this question, let’s take a closer look at it and some interesting statistics.
What is the Mercado Libre marketplace?
MercadoLibre is a marketplace with the world-renowned name and is the largest e-commerce platforms in Latin America. The platform operates in 19 countries of the LATAM region, including Mexico, Argentina, Brazil, Colombia, and Chile. MercadoLibre is much more than just a marketplace as it also provides customers with a variety of payments, advertising, and e-building solutions.
If you have doubts about whether MercadoLibre is worth investing your time and efforts, the statistics will win you over:
- MercadoLibre is the seventh most visited retail website in the world.
- MercadoLibre operates in countries that are the most interesting for online sellers. The full list includes Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Uruguay, and Venezuela.
What is MercadoLibre Cross-Border Trade and Which Sellers Need It
Cross-Border Trade Program makes MercadoLibre popular among international sellers. The program allows merchants to market products on MercadoLibre, thus using it as a touchpoint with buyers from Latin America.
Up to date, the program is limited to five countries, Brazil, Mexico, Argentina, Chile, and Colombia. However, MercadoLibre plans to expand it to all 19 countries it operates in but the timeframe for this occurrence remains unknown.
What Can You Sell on MercadoLibre?
MercadoLibre is a big marketplace that allows sellers to merchant almost all types of products. There are 20 main categories and 123 smaller categories on MercadoLibre.
MercadoLibre provides the full list of products that are restricted from being imported in Brazil, Mexico, Argentina, Chile, and Colombia. For those who are interested in these particular markets, it is better to study it before making any decisions.
How to Sell on MercadoLibre Marketplace
Opening a store on a new marketplace might seem like an intricate task. That is why we have divided the whole process into easy-to-follow steps that will bring you to the MercadoLibre marketplace in no time.
Setting Up a Seller Account on MercadoLibre
The process of creating a new MercadoLibre account is not at all difficult or different from the same procedures by other marketplaces.
- First of all, you need to sign up with MercadoLibre. You can do it by filling out the following registration form on the marketplace MercadoLibre. You will be asked to provide your company information, so you need to have it on hand.
- After you receive a letter with your account registration verification, you need to follow the provided link and log into your newly created account.
- Just to be safe, check that your company information is correct.
Listing First Products
The process of creating products listing is not different from any other marketplace. You will need to provide the following information:
- Choose the type of product.
- Choose a subcategory for your products.
- Add a title and a subheading for your product, provide description with the main characteristics mentioned and product images.
- Confirm that you really want to add a new product listing.
How Much Does it Cost to Sell on MercadoLibre?
The listing option is free on Mercado Libre for all sellers. You do not need to pay anything when adding your products. The marketplace charges sellers with a percentage of the product value every time a product is sold.
How to sell on Mercado Libre: Pro Tips
MercadoLibre utilized its own unique principles and mechanisms that helped it to stand out from the crowd. Here are a few things every online seller needs to keep in mind when operating on the marketplace.
- Bestsellers
- Automatic translation
- SKU
- Reputation
How to Sell on Mercado Libre Marketplace: Final Thoughts
Multichannel selling is a safe way of attracting new customers, increasing sales, and improving profit margins. If your goal is to reach new markets and sell products in the countries of Latin America, the marketplace of MercadoLibre should be your primary choice.
This is a summary of an article published on Sellbery blog. If you would like to learn more MercadoLibre and prerequisites of becoming a seller on the marketplace — read the full article.
