How to Set Up the Connection Between the WooCommerce Website to eBay

Nowadays, as online shopping has become the preferred choice for the consumers, businesses are faced with the question: what is the best way to set up online commerce across multiple sales channels with the lowest cost?

It is a complex question with many additional challenges to consider. However, there are hundreds of options available that can effectively solve this problem. If you have a site on WordPress — you’re halfway there! You have at least one powerful sales tool in your hands, and you can link it to major marketplaces such as Amazon, eBay, and Etsy.

Brands with multichannel platforms, sales grow on average by 9.5% per year. That’s a significant figure when compared to standard brand development. Customer loyalty increases by 91% — as customers find it more convenient to buy items from different platforms, especially through large marketplaces.

Why WooCommerce Stores Should Also Sell on eBay

WooCommerce is a plugin that turns any WordPress site into an online store. It is free to add and contains everything you need to jump right into eCommerce.

What’s eBay? It’s the largest online auction site in the world. A seller can create an account for free and offer their products worldwide with a relatively low commission.

WooCommerce stores should also sell on eBay and other websites, since this method can have many advantages, specifically:

• On eBay alone, the potential audience is more than 180 million active customers. In this marketplace, you can reach an audience that otherwise wouldn’t be accessible.
• A business does not need to invest in advertising on a large scale to promote its site. This significantly lowers costs because there is no need to build trust in the brand. Moreover, the price of SEO can be relatively cheap and provide long-term results.
• Multichannel selling allows a business to make a profit in the case of potential crises (thanks to additional sources of income).
• Setting up a business on eBay is quite accessible. In one of our articles, we offer a complete guide on how to become a successful online auctioneer.
• With eBay, you can sell your products in many countries. Although keep in mind that the majority of the audience is in North America.
• You can offer discounts on delivery. For example, you can add a discount on shipping when a buyer purchases many items or chooses a carrier-specific way. Discounts can also be a promotional tool.
• eBay handles unfair claims and unpaid items. Unpaid Item Assistant is a tool to deal with buyers who have not paid for an item. There are also options for Immediate Payment, Invoices Immediately, Second Chance Offers, Relisting. In short, an online auction can reduce losses from unscrupulous buyers.

How to import WooCommerce products to eBay and vice versa

You can import WooCommerce items to eBay and vice versa in two ways:

• Manually
• With special tools such as Sellbery

The first method is not suitable for everyone. Just imagine that you have to transfer the entire catalogue of products to the marketplace manually! At the same time, you have to specify not only the names of products but their characteristics, availability in the warehouse and many other details. Besides, in the future, you will need to create new listings, synchronize them, set individual prices, delivery rules, update product availability and other nuances. And each time, while working with the store.

Technically, you could do this — but it takes a lot of time and effort.

By using the second method, and with the help of special tools, you can greatly simplify the process. You can import your products in bulk from one site to another directly. Plus, the available tools can offer additional benefits:

• Import and export products with all the detail (title, price, images, description, characteristics, SKU, discounts, etc.).
• Orders/inventory synchronization
• Product awareness
• Product advertising
• Sales analytics across channels

You do not need to specify it all on each site individually. What’s more, you can set up multiple stores on one or more marketplaces.

How can I import eBay Items to Woocommerce?

With specialized tools, you can integrate the WooCommerce store with eBay and other sites. For beginners, this is entirely free. Additionally, multichannel platforms (such as Sellbery) make it possible to:

• Import products on WooCommerce from an Excel sheet for free (one tariff plan allows you to import at least a dozen sites for sales).
• List WooCommerce variation products on eBay
• Import products to the WooCommerce website automatically
• Import products from the eBay marketplace automatically

Read How to Add Products from WooCommerce to eBay on Sellbery Blog. There you will find much useful information and articles to help your business.