What you should know about Multichannel and Omnichannel for 2018
In retail and ecommerce it is vital to understand the terminology for the purpose of customer and brand expansion. Omnichannel and multichannel is frequently spoken about in the industry, to understand it increases the depth of determining how to utilize software and increase sales, marketing, and revenue coming in. Furthermore, the two terms are not interchangeable. So, what does each one mean for your business’s bottom line?
MultiChannel Marketing
The first two questions that come to mind when evaluating whether multi-channel marketing is the best marketing approach is defining it and why it is relevant to you and your business. Multichannel marketing refers to the interaction with potential customers. Integrating your business on the right channel is important to reach and communicate to your audience. You may ask what is the best channel to streamline your business, is it using a print ad? A retail location? The website? Or, word-of-mouth?
For instance, in 2018 creating targeted messages to your audience on social media handles can increase and help convey the right message through brand awareness. Or, gaining traction through current customers to continuously purchase from your brand or company.
Omnichannel Marketing
What is omnichannel? It is an option to provide your customers with an integrated approach to their experience shopping. For instance, your customer may start buying through your brand or company in brick-and-mortar but eventually shop with your brand through Amazon, Google Shopping or directly through your website on their phone, computer, or tablet. This is a seamless approach to engage your consumers with your brand. The POS option may change, or the strategy and tactics may need to be reevaluated to grow as an omnichannel brand or company.
How to optimize your mulitchannel to increase sales?
Discovering what channel will optimize sales can be a trial-and-error approach to find out what channel will bring in the best results. Often times it is resorting to use social media or email to get more impressions and customer engagements.
What can an omnichannel sales approach do for your business?
The importance of defining your omnichannel sales approach is equally as important as sending out targeted messages through your multichannel to engage your customers and provide the best customer experience. Think of your omnichannel as a holistic and organic strategy, being everywhere where your customers exist. This will increase the expansion of customers to continuously buy and purchase from your brand where they already shop.
Why your brand online is the new frontier of your front door?
Studies have proven that a flawless overall experience on every channel will build a stronger brand relationship to your audience and customers, and a well-defined omnichannel experience increase customer retention year-over-year. Integrating the right software to achieve this is crucial, because it can save time and decrease the manual labor to stream your products across different channels.
Chat with us through Twitter to learn more about how Sellbery can increase efficiency and maximize your sales channels on omnichannel and multichannel. Or, start your trial with us today here. We are offering a limited 14-day free trial.
Sellbery is an automated stream of different sales channels for Amazon, Etsy and Google Shopping. Request for more integrations by emailing us at Support@sellbery.com, We are always increasing options for our current and potential customers.
