15 Amazon Analytics Tools You Need for Business Growth

Imagine driving a car without knowing how much fuel you have or what’s ahead. It’s risky, right?

Similarly, just listing your products isn’t enough in the competitive world of Amazon.

You need to keep a close eye on your metrics, figure out what works, and adjust your strategies to boost sales.

Amazon provides some reports on Seller Central, but making sense of that data can be a headache.

That’s where Amazon analytics tools come in handy. They gather all the crucial information in one place, making it easier to make informed decisions.

Here are 15 essential Amazon analytics tools you should know about:

1. SellerApp

SellerApp is an all-in-one platform using data and AI to help e-commerce brands grow on Amazon. It covers everything from product research to advertising, making it a comprehensive choice for sellers.

2. Helium 10

Helium 10 offers a suite of 20+ tools for Amazon sellers. It provides real-time insights into your profits, helps you track your competitors, and suggests keywords to improve visibility.

3. DataHawk

DataHawk focuses on Amazon analytics for brands, retailers, and agencies. It offers tools for tracking keyword rankings, product performance, and market trends.

4. Zonguru

Zonguru is a seller software with 17 tools for a complete Amazon business overview. It excels in product research and keyword tracking.

5. AMZScout

AMZScout is an affordable Amazon intelligence software with tools for product and keyword research, helping you start and grow your business.

6. Jungle Scout

Jungle Scout is a comprehensive platform designed for sellers looking to sell products on Amazon. It provides insights into product niches, sales data, and more.

7. Channel Advisor

ChannelAdvisor is a multichannel e-commerce solution designed to expand your online presence, manage listings, and optimize product data.

8. AMALYZE

AMALYZE is an Amazon seller tool that provides solutions for optimizing Amazon listings and improving sales.

9. Viral Launch

Viral Launch offers a suite of tools for researching, launching, growing, and optimizing your Amazon FBA business.

10. Nozzle

Nozzle.ai provides in-depth market and customer analytics to help sellers grow their profits on Amazon. It offers features like customer retention and purchase analysis.

11. Sellozo

Sellozo helps manage your ad campaigns on Amazon by automating and optimizing campaigns to save time and money.

12. Pacvue

Pacvue is a powerful e-commerce intelligence platform that helps brands and agencies optimize their advertising and sales performance on Amazon and other marketplaces.

13. Seller Tools

Seller Tools is an all-in-one Amazon seller software with tools for reverse ASIN lookup, listing management, PPC optimization, and more.

14. Zon Tools

Zon Tools simplifies advertising strategy for Amazon sellers, offering automation and bid optimization.

15. SellerBoard

Sellerboard helps Amazon sellers understand their business better with profit analytics tools, inventory management, and more.

These Amazon analytics tools can significantly impact your business by providing data-driven insights and streamlining various aspects of selling on Amazon.

Choosing the right one depends on your specific needs and goals.

To get a more detailed understanding of each tool and how it can benefit your business, you can read the full blog here.