3X Your Brand With The Amazon Advertising Partner Network
Amazon Advertising, whether through PPC or DSP, is essential for success as a seller or brand. However, it can be complex and daunting.
Partnering with an expert who knows their stuff is the best approach, and the Amazon Advertising Partner Network is the ideal place to find these experts.
This network is a vetted directory of professionals using advanced technology and expert knowledge to enhance brand presence and drive sales.
What is the Amazon Advertising Partner Network?
The Amazon Advertising Partner Network connects sellers and businesses needing Amazon Advertising services with third-party agencies, consultants, and marketing service providers specializing in Amazon’s platform. This global directory helps advertisers find partners based on products, services, markets, or pricing models.
It provides access to advanced Amazon Advertising tools such as Amazon DSP and Amazon Live. Partners buy display and video ads both on and off Amazon’s sites, and influencer marketing through Amazon Live promotes products in real time. Partners also offer insights and reports to help clients make data-driven decisions to improve ROI.
Benefits of the Amazon Advertising Partner Network
For Advertisers:
The network provides access to trusted, verified partners aggregated on one platform, eliminating the need for extensive searches. The directory’s sophisticated filter system allows finding partners based on location, industry expertise, services, and pricing. This helps businesses efficiently outsource their Amazon Ads and expand their reach without the challenges of training or hiring seasoned professionals.
For Partners:
The program allows partners to showcase their skills to prospective clients, elevating their income potential and reputation. Partners access marketing and learning resources, self-service accounts, role-specific training, and Amazon Ads learning certifications. They also benefit from technical documentation and the latest information, making it a valuable resource for growing their business and demonstrating their expertise in Amazon advertising.
How to Become an Amazon Advertising Partner
To register, visit the Amazon Advertising Partner Network page, click on the Partner tab, select Become Partner, and fill out the registration form. Upon completion, you will receive an acceptance or rejection email with further details.
Importance of the Partner Status
The Partner Status program helps advertisers identify partners based on qualifications and rewards partners for expertise in Amazon Ads. There are three levels: Regular, Verified, and Advanced.
Regular Partner Status:
All new members start as regular partners, offering fundamental competency. Regular partners have the opportunity to advance by demonstrating expertise and earning validation checkmarks.
Verified Partner Status:
Verified partners meet criteria such as passing certification exams and demonstrating expertise with Amazon Ads products. They receive a badge indicating their status, which can be used in marketing materials. Their profiles in the Amazon Ads Partner Directory prominently display their verified status.
Advanced Partner Status:
The most prestigious level, earned through demonstrated expertise, engagement with Amazon Ads, and delivering growth for advertisers. Advanced partners receive benefits like early access to beta programs and customized training opportunities. Achieving this status indicates exceptional creativity and campaign success.
Navigating the Enhanced Partner Directory
To find the best partner for your business, use the enhanced partner directory to filter partners by products, services, certifications, industries, and location. You can also filter by minimum monthly spend, pricing model, and company type. The directory listings provide detailed information about each partner’s services, products, certifications, and awards.
Elevating Your Brand with Network Partners
Each partner brings specific skills, from improving organic listings and Amazon SEO to PPC and creative services. Collaborating with partners helps manage and optimize digital advertising campaigns, providing hands-on management and specialized software solutions. Larger brands can integrate custom APIs for improved advertising effectiveness.
Choosing the Right Advertising Partner
Skip regular and verified partners, and choose an Advanced partner status for guaranteed expertise and results. Look for partners who have won Amazon Advertising Partner Awards, like SellerApp, for added value.
Final Thoughts
The Amazon Advertising Partner Network connects brands with seasoned advertising professionals, offering a comprehensive directory to find the right partner for your needs.
Filter partners by certifications, location, minimum retainer, language, services, and more for the perfect match. To fully take advantage of the Amazon Advertising Partner Network, read the entire article here.
