Amazon On-Box Advertising: Enhance Your Brand’s Reach and Increase Sales with Strategic Packaging Ads

Ecommerce brands are constantly on the lookout for innovative strategies to boost their sales and reach a wider audience. Although standard sponsored product, brand, and display ads are effective, you still need to experiment with different methods for continuous customer engagement.

Amazon On-Box Advertising is one such method. This brilliant strategy was introduced by Amazon in 2015 and essentially turns delivery boxes into branded packaging, directly delivering the brand’s message to customers.

Keep reading to find out more about Amazon On-Box Advertising and how it can enhance your e-commerce brand’s visibility and awareness.

What Exactly is Amazon On-Box Advertising?

Amazon On-Box Advertising transforms ordinary delivery boxes into dynamic advertising mediums.

This program allows brands to include ad creatives and branded content on Amazon’s delivery packaging, essentially turning these boxes into mini-billboards.

Fundamentally, this method offers a unique opportunity to engage customers during the highly anticipated package delivery moment.

Brands collaborate with Amazon Ads to create visually appealing packaging, often incorporating doodles, games, and coupons that customers can share on social media, thereby boosting brand engagement.

Check out the full blog here to find out the marketplaces that support Amazon On-Box Advertising.

Benefits of Amazon On-Box Advertising

Product packaging with your brand message can create a positive, memorable impression on customers. Here are some benefits of Amazon On-Box Advertising with real-life examples:

Brand Recognition

Receiving a package is an exciting moment for shoppers. On-box ads capitalize on this emotional high by delivering unique and personalized brand messages that customers remember.

For instance, Whiskas created custom boxes that customers could transform into play structures for their cats, enhancing brand recall through a fun and engaging customer experience.

Improve Brand Image

On-box advertisements turn the routine act of receiving a delivery into a moment of surprise, contributing to building brand loyalty.

For example, Chevy promoted its redesigned Silverado truck with boxes featuring the truck bursting through the side, creating a memorable brand impression.

Drives Traffic and Conversions

On-box ads can direct customers to your website, Amazon store, or a landing page. Nintendo celebrated Super Mario’s 35th anniversary with custom boxes featuring Mario and Luigi, directing customers to a landing page showcasing the franchise’s history and related products.

Final Thoughts

On-Box advertising targets the post-purchase stage of the conversion funnel, focusing on loyalty and advocacy. While QR codes on packaging can direct interested individuals to a storefront, the main impact lies in building brand awareness on a larger scale.

On-Box advertising merges online and offline brand interactions, making it a valuable component of omnichannel marketing efforts. With strategic planning, testing, and adjustments, it can significantly enhance your brand’s presence and engagement.

Check out the full blog here to find out more on how to use Amazon On-Box Advertising.