Amazon On-Box Advertising: Use Targeted Visibility To Boost Your Sales

E-commerce brands are always on the hunt for fresh ways to boost sales and reach more customers. Traditional ads like sponsored products, brands, and display ads work well, but sometimes, thinking outside the box — literally — can give you an edge.

Enter Amazon On-Box Advertising, a unique strategy that transforms ordinary delivery boxes into powerful marketing tools. Launched in 2015, this innovative approach helps brands connect with customers in an unexpected and memorable way. Let’s dive into what Amazon On-Box Advertising is, its benefits, and how to get started.

What is Amazon On-Box Advertising?

Amazon On-Box Advertising turns standard delivery boxes into dynamic advertising platforms. Brands collaborate with Amazon to create customized, branded packaging that delivers their message directly to customers’ doorsteps.

These boxes are more than just containers; they become mini-billboards featuring creative designs, interactive elements, and even augmented reality experiences.

The goal is to capture attention and create excitement during the unboxing process. Available in multiple countries, this advertising method enhances brand visibility and engagement at a key moment.

Benefits of Amazon On-Box Advertising

Improves Brand Recall

On-box ads tap into the excitement customers feel when receiving their deliveries. By providing a unique and personalized message, brands can create memorable impressions. For instance, Whiskas created custom boxes that could be transformed into fun cat toys, directing customers to a landing page with additional content and social media contests. This creative approach not only delights customers but also reinforces brand recall.

Enhances Brand Image

Transforming the mundane act of receiving a package into a surprising experience boosts brand loyalty. For example, Chevy promoted its redesigned Silverado truck by featuring it on Amazon boxes, making a strong visual impact. These unexpected touches build positive associations with the brand.

Drives Traffic and Conversions

On-box ads can drive traffic to websites or Amazon stores. Nintendo celebrated Super Mario’s 35th anniversary with custom boxes that directed customers to a landing page showcasing the franchise’s history and related products. This strategy effectively bridges physical and digital engagement, driving conversions.

Reaches a Large and Diverse Audience

Amazon’s vast customer base allows on-box ads to reach diverse demographics. Universal Pictures and Illumination Entertainment promoted the “Minions” movie with bright yellow boxes that delighted customers of all ages, generating social media buzz. This broad reach amplifies the brand’s message across various audiences.

Boosts Brand Recognition

Featuring your brand’s logo, name, and slogan on delivery boxes increases exposure and recognition.

L’Oréal Paris used custom boxes with their slogan “Because you’re worth it” to strengthen brand visibility. Such consistent branding efforts enhance overall market presence.

How to Get Started With Amazon On-Box Advertising

To participate in Amazon On-Box Advertising, brands must first check their eligibility by contacting Amazon. After eligibility is confirmed, a contract is finalized, and brands can start designing their creative packaging.

Once approved by Amazon, these designs are printed on the boxes as per the agreement.

Final Thoughts

On-Box advertising targets the post-purchase stage, focusing on loyalty and advocacy. While QR codes on the packaging can drive traffic to storefronts, the primary impact lies in building brand awareness.

This strategy blends online and offline interactions, making it a valuable component of omnichannel marketing efforts.

With thoughtful planning and execution, Amazon On-Box Advertising can become a cornerstone of your marketing strategy, elevating your brand’s reach and engagement. For more details, check out our entire blog on Amazon On-Box Advertising: Boost Your Sales with Targeted Visibility.