How to Sell on Amazon in 2023: A Comprehensive Step-by-Step Guide

No matter if you want to earn a little extra cash or leave your 9–5 and create a full-fledged online business, selling on Amazon is still one of the best ways to make money in 2023.

If you’re thinking, “It’s too late!” or “All the niches are saturated,” think again.

All you need is a little courage and patience to power through the initial days, and you too can make it big on Amazon.

However, if you’re just starting, we know figuring out what to sell, how to market, and everything in between is challenging!

So, we have compiled this step-by-step guide to help you start selling on Amazon in 2023.

Business Models To Choose From

Before selling on Amazon, you need to choose a business model to work with. There are five business models to choose from.

1. Private Label
2. Dropshipping
3. Wholesale
4. Arbitrage/Reselling
5. Handmade Products

Once you understand all the business models, choose the one that fits your character best.

Understanding Customer Trends

In 2023, buyers are not ready to splurge on things mindlessly.

They are more selective in choosing a product to add value to their lives.

Not only that, consumers across all generations — from baby boomers to Gen Z have become more aware of the connection between our environment and consumption.

Identify A Low Competitive Niche

Before you start researching products, you must identify a niche that interests you.

Perform thorough market research and find a niche with high demand and low competition that also falls within your interest.

Find a Profitable, High-Demand, Low-Competition Product in Your Niche

Once you’ve found your niche, choose a few best-selling products and analyze them based on profitability, demand, cost, and competition.

Find a Supplier to Source the Products

The next step is finding a reliable supplier or manufacturer for your product. The easiest way to find suppliers is to search on online marketplaces like Alibaba or AliExpress.

Choose a Fulfillment Method

There are primarily three options of fulfillment to choose from:

1. Fulfillment by Amazon (FBA)
2. Fulfillment by Merchant (FBM)
3. Seller-Fulfilled Prime (SFP)

List Your Products on Amazon

Once you find and source the product, it’s time to list it on Amazon. Here’s a step-by-step process to set up a successful product listing:

1. Step 1: Find High Converting Keywords for Your Listing
2. Step 2:Get UPC Barcode for your Product
3. Step 3:Create Your Listing in Seller Central

Optimize Your Product

When adding the listing, you must optimize the title, images, description, and bullet points with relevant keywords.

1. Try to use 2–3 highly relevant long-tail keywords with high search volumes on the title.
2. Talk about the product features and USP on the bullet points.
3. Use A+ content in the product description.
4. Make sure the product images are relevant and high-quality.

Create a Launch Strategy

After listing the product on Amazon, getting traffic and sales from day one is important. It improves the Best Seller Rank (BSR) and improves the organic position of the listing.

1. Amazon PPC (pay-per-click) campaigns are your best bet to get your newly-launched product in front of buyers from day one.
2. Next comes brand building. It helps you get long-term success for your Amazon business.
3. Promote Products Through Micro-Influencer
4. As part of your launch strategy, you can give offers and discounts to the buyers

Steps to Take After Your First Sale

Getting the initial sales is the most challenging part. But once you crack that puzzle, you must remember some other things.

1. 54.4% of Amazon customers say they read at least 4 product reviews before making a purchase.
2. Restock your products ahead of time to keep a healthy inventory level.
3. Monitor your performance metrics regularly to be on top of your advertising metrics

Final Thoughts

Launching your Amazon business in 2023 offers immense growth opportunities, but success requires a strong and strategic approach.

If you want to learn more about starting your business on Amazon in 2023, check out our full blog post at 👉https://www.sellerapp.com/blog/how-to-sell-on-amazon/

Get ready to take the plunge into the exciting world of e-commerce and start your journey to becoming a successful Amazon seller!