Q4 mastery recap: An SEO masterclass for Amazon sellers
Honestly, when we started Amazon Q4 Mastery we did not expect this level of traction and support from you all. This is the motivation that we need to strive to do better. We understand the challenges that sellers face every day on the world’s largest e-commerce platform. This 5-week Virtual Summit was designed to help you overcome these challenges.
Registrations are still open, so I suggest you grab your seat today. It’s five weeks, 15 speakers, and 20 unique in-depth sessions — all tailored to help sellers boost their Amazon business.
Week 3 of the Q4 Virtual Summit was focused on Amazon SEO. It’s no secret that an optimized product listing is key to generate visibility and sales. You’re constantly trying to win over Amazon’s A9 algorithm as well as the customer! This gets even more complicated because the A9 Algorithm is constantly evolving. That’s why we brought in SEO experts Chris Rawling, Danny Carlson, and Sunitha Sundaran.
Chris Rawlings kicked off proceedings with an insightful session on ‘Launching and Relaunching’ products this Q4. Safe to say, this was a tough act to follow. Chris covered essential topics such as keyword optimization, PPC advertising, product reviews, and KPIs — everything tied into our goal of maximizing Q4 returns. This 50-minute session is all you need to learn how to launch and optimize your products on Amazon.
The previous act was a tough act to follow, but SEO specialist Danny Carlson is not one who shies away from a challenge. Danny was brief, precise, and focused on the SEO strategies that you need to win big this holiday season. Want to learn how to do SEO optimization right? Danny has it covered. He took questions from sellers across the globe to close this interactive session.
The closing session was all about making sure you had the cutting edge. Our in-house SEO expert, Sunitha Sundaran, highlighted the tools you can use to get your listings indexed. Actionable data and automation is now the foundation for retail success. Want to learn how to get the machine learning advantage for your SEO strategies? Sunitha breaks down and analyses the tools you can use to make SEO optimization easy and efficient.
SEO optimization is a key part of the Amazon seller journey. I’ve always found it difficult to keep up with the constant changes and best-practices in the e-commerce industry. Safe to say, this week was an incredibly informative experience that I will never forget. But wait, there’s more. Q4 Mastery is still going strong. Next week, join your peers and competitors from across the world to learn the latest PPC strategies. Registrations are still open, so you better grab your seat to stay one step ahead of the game.
