There’s no denying that having an individual, independent online presence can take your brand value to the next level. However, consider this — you create your own website, spend enough money to work with the best web designers, you mark your online presence, but that’s not the end of it. You will have to invest and spend a substantial amount of time and money to pull customers. The entire process is extremely exhausting. Within the vast network of websites in the world of internet, the fight to gain visibility is strenuous.
Millions of users (potential customers) spend their free time on social media. And, when they’re spending their free time online, it’s not like they don’t have intent to purchase on social media, right? They keep posting their requirements on different forums. Hence, creating the right buzz where millions of customers that already exist can be the smart way to sell your product. If you capitalize on social media to engage with your customers, it becomes extremely easy to convert purchase intent into a sale.
And, it’s not as tough as it seems to be, because your own network acts as your agent to promote your products. Facebook is the king of Indian social media. Sites such as Twitter, LinkedIn and Google+ don’t stand a chance against, at least till now. Your business needs to focus more on Facebook.
All you need to do it amp up your Facebook ad spend, formulate an effective content strategy and start focusing on better engagement. You need to be smart! Instead of keeping a call to action as a call or Whatsapp message, you could have your customers add items to the cart and thus, sell your products real time. What’s more? You even strike gold with every positive review that your product gets.
Social media, as a platform, allows you to create opportunity, interact personally with your customers, get accurate insights, and eliminates any chances of missing out on the sale. YouTube is the 2nd most preferred social media platform. Your reach just keeps getting larger with every share. The way people are increasingly consuming video content, you must figure out some way to include video into your social media marketing mix. There’s only so far, a text or an image can go, video connects with the audience instantly. And, as the Internet penetration spikes with the 3G/4G mobile broadband, you will only taste success. Of course, everything depends on how engaging the content of your video is!
To cut it short and as matter-of-factly, B2C selling through social media enables you to multiply your sales online. It certainly is the next big thing; it’s the next trend that will break the internet. Once you explore the world of selling through social media, there’s no going back to website selling, really. You must try to believe it!
