Are you looking for ways to use social media to increase your sales?
Do you sell your products online? Or just post photos and price of the product?
How many times have you posted photos of your business products & phone number beneath and waited for a call from customers?
There’s something more that you can do instead of just posting the product and its details. What I am talking about is the ‘Next big thing’ which is called ‘Social Selling’.
Here are a few tips how social media can help your business.
1) Beyond sharing information
We always look for opportunities where we can reach out to the new customer — be it be through events, forums or any online platform. But social media product posting has increased over a period of time. You can create your business page by adding description and furnishing your location details and so on. The real advantage of social media is that you can sell your products from the comfort of your seat, without sweating it out on the field.
I will share a blog of ‘How businesses can sell products on social media?’
2) Convert Social Media Users into Your Customers
Among millions of users, are your customers living day in and day out on social media. For small medium size business owners like you and me, the next step would be to look for an ideal platform to set up your product store and insert links of your business products on the social media shops. Through this free platform, they can be redirected to your shop page and go ahead with their purchases. This is social selling and it is as easy as it gets!
Specific customer targeting based on your product
Social media platforms like Twitter, Instagram, Google+& Facebook have an inbuilt algorithm where common sellers like you and me can tap our customers based on different parameters such as interests, age, location and so on.
3) Advertise your products on Social media
Paid social media advertising is steadily becoming the best option to reach out and grow a targeted audience which is overtaking the organic growth and reach method. The purpose of this is to get leads. You can set up your ads to only show up in the feeds of a specific target audience — similar to sponsored blog posts, etc. You can select demographics, job titles, locations and interests for users.
I will share a blog post covering details of how you can advertise on social media.
4) Engage your customers — Content Engagement
Sponsored content on Facebook, Twitter etc. can be used to promote stories around your product in the form of blogs or videos. This helps to build curiosity and generate interest about your product. At times, a discount or promotional offer can be used as lead generating offers, where you can link the ad on your product cart page where the customer can purchase your products.
Finally, we all want to ‘Get Orders & Grow Our Business’ :)
And the best way for it is to be ready for ‘Social Selling’