6 Invaluable Tools We Use for All Our Ecommerce Clients

When it comes to the initial stages of growing an e-commerce store, it’s all about optimizations and improving your performance.

You have to go deep and look at every inch of data that could provide you an insight. One such insight could be the one that helps you scale.

Here’s an example:

For example, for one of our e-commerce clients, we found an insight that 83% of users who added one women’s top to their cart were also most likely to add the matching pant to their cart also.

So, we used an upsell tool called Monk Upsell to make it available for users to add the pant also to the cart together with the top.

This helped us increase the AOV for this store.

What makes this possible is an ecosystem of tools and a drive to rip apart the data and make sense of it.

So here are 6 tools we use for each of our Ecommerce Clients. This is part of our tools checklist that we use for the stores that we manage.

1. Pixels (Meta & Google)

This is a no-brainer. But one that new e-commerce store owners at times forget to implement.

Since Facebook ads are the first channel that we use for our stores’ growth, installing Facebook pixels is the first thing we do once the store is set up.

Because without pixel, you won’t be able to get the relevant data from the website needed to target and optimize your FB/Google ad campaigns.

But since the iOs14 update, Facebook has not been able to take the data from users owning iPhones.

That’s where Conversion API helps.

There are lots of articles and youtube videos on how to install both the pixel and CAPI properly.

One of the main features that pixels enable is remarketing. Since pixels & conversion APIs collect the data we want, it’s easy to retarget and sell to customers who are highly interested in our products.

You have the option to retarget based on people who visited your website, add to carts, based on the duration of their visit, etc.

2. Google Analytics

The next important tool is Google Analytics. Although if you are using Shopify, you’ll have almost all the important analytics you need on the Shopify dashboard itself.

But if you’re using other e-commerce platforms like Woocommerce, you’d need Google Analytics to have a more effective data dashboard.

With GA, the data you get is invaluable. You can see which acquisition channels are working well, the audience segment, location, and more.

Using that, you can make clever judgments and optimize your campaigns.

You could pair GA with tools like Monsterinsights to gain an in-depth look into each user’s journey. This will give you even better insights.

3. Hotjar

Once your store is all set up and running, you need to understand your users’ behavior.

This is crucial.

Because without understanding what your users are doing on your website, you’ll most likely be leaving money on the table.

What you thought might be working might not be working at the users’ end.

During the early stages, you might experience that people are visiting your website without purchasing. Completely opposite to what you were expecting.

Here’s where a CCTV helps you.

Tools like Hotjar will help you record your users’ screens.

Using this data, you can do Conversion Rate Optimization activities like adding, removing, and rearranging the positions of elements on your website for ease and better usability.

Do this and see the sales coming in.

4. Upsell Software like MOnk Upsell

Customer Acquisition Costs are higher than ever before. Especially if you are using FB ads to grow your store during the early stages. So how do you balance that out?

The answer is customer retention and Average Order Value (AOV).

Average Order Value means the average revenue per order. If we can make a customer purchase more items per order, then we can increase the average order value.

Top e-commerce platforms use this very well. On Amazon, you can see elements like “Frequently bought together”.

There are a lot of options to explore. Pre-checkout upsells, post-checkout upsells, product bundling, cross-sells, etc.

As said in the example in the beginning, a higher AOV will help the store balance out the increase in acquisition costs.

5. Review software like Areviews

Testimonials can improve your store’s credibility. You can either install review software or have a pre-written testimonial post there as a static position.

If your product is good, then installing a review plugin would be good, as people will upload real-time reviews which will increase the trust and credibility of the product even more.

6. Whatsapp Marketing Tool

Whatsapp marketing tools like Interakt and Wati are great tools for an omnichannel approach. It helps in acquiring customers through WhatsApp ads and also helps in customer support.

You can install it as a chatbot on your website. That way customers have easy access to support.

One other advantage that you get is that you also get their phone number directly.

You can use this data to run future campaigns on WhatsApp and even call hot leads and assist them to purchase.

But before activating this, make sure you have set up an active customer support person (or a team).

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These are the tools that we use for our e-commerce clients. Do you have any questions regarding this? Or anything related to your e-commerce store? We’re just a message away.

You can message us on Whatsapp directly here.