Digital Marketing — A blessing for marketers during the pandemic
Nobody could have ever imagined the year 2020 could look like this. No amount of market research, market prediction, or guru’s prophecy predicted the pandemic & the economic consequences of it. For the first time in the history of mankind when over 70% of countries–which include developed, developing, and underdeveloped nations — were under lockdown. There has been huge unrest in the global economy. The lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.
In times of the pandemic & lockdown, businesses that were available online could survive, the rest of them stuck on traditional offline processes & methods have shut down & filed for bankruptcy. Businesses that made a shift to the digital mode of marketing earlier, proved it to benefit them in the longer run. The digital platform has acted as a medium to connect the two parties, i.e. buyers and suppliers & let them persist during these tough times.
The COVID-19 pandemic undoubtedly has changed our way of life. It has drastically changed the way business was conducted. It taught us ways to make dull business effective and run successful digital marketing campaigns.
Below are a few steps you should immediately take to get yourself up in the digital business world.
Step 1: Create your website
A website is the face of your business on digital platforms. To take a note of your credibility, the first thing people usually do is check your website and how well it is structured it is. Therefore, it is essential to have a clean, up-to-date website at all times. To optimize your website from time to time is also very vital. By optimization, you can spend time to update it as per the industry standards and make your landing pages more crisp and catchy. Add important keywords, update blogs, infographics, and newsletters from time to time to keep it engaging.
Step 2: Listed it on Google
It’s important to get your business listed on Google. Google’s business listing validates your business and adds more stars to its credibility count. With the elimination of physical visits, ensure all your business details like address, contact number, operations hours, photos, and reviews are accurately and adequately aligned and displayed on Google. All these attributes give the right information to your customers at one glance and help them reach you easily.
Step 3: Have Social media presence
Quick reach & results make social media marketing more prominent than ever in the times of the pandemic. Stay active and hold a noticeable existence of social media channels as a mode of communication with your customers. Wisely pick platforms where your target audience is the most active. Create a strategic marketing plan that will help your customers easy out their purchase journey & create good brand loyalty. Plan & divide some marketing budgets and spend on ads & platforms that are filled with your target audience.
Step 4: Promote your work locally
Once you have the basics right, start promoting your business in your circle of friends & family. Join local business groups, ask people for referrals, shamelessly ask for reviews & feedback every time someone chooses your product or service. Social media influencing is very important, ask your customers to post your product images online, tag you, and give referrals wherever possible.
Above everything, start being transparent with your customers. Bring together a leadership and decision-making process that is active and available to the customers during this global pandemic. Create a system that follows trends and stays upgraded to assist existing customers and engage the newer ones. When sales are down, do not forget your customers. If you forget them, you will lose them. Getting new customers after the lockdown is over is going to be an exhaustive affair. So, never forget them. Stay connected with them on social networks. Don’t just use the digital space as a marketing channel — but use it to connect & engage with your followers. It will help you establish you as a responsible brand and undoubtedly add to your marketing success.
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