08/28 Sketchnote on “Service Design 101”, Lauren Chapman Ruiz

Post written for Seminar I: Interaction & Service Design Concepts, 2017| Molly Steenson | CMU School of Design.

Laura Chapman gives a quick 101 to understanding Service Design. It explains how value exchanges through various touch points are instrumental in shaping our experiences. She describes the various stakeholders, types of touch points and planning required to create a good service experience. Moreover, she talks about the critical role that service design plays in creating a cohesive experience.