WSJ: Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste

Blockchain’s secure, transparent nature has drawn interest from big consumer advertisers, who tend to be wary of digital ad agencies and tech vendors

By Lara O’Reilly, Originally Published July 12, 2018

Blockchain technology has made inroads in industries from logistics to health care. Now, it’s gaining traction with marketers, who see it as a potential answer to the pitfalls of online advertising.

Full text here (note Wall Street Journal paywall).