How To Improve ROI With SMS Marketing Campaigns

Daily, the average person receives an average of 10 text messages per day. Yet, businesses refrain from using SMS Marketing services to generate a considerably higher ROI.

In this blog post, we would look into how you can use the knowledge you already have on SMS to show you how you can turn the latest trend in marketing into success for your business.

Short message service (SMS) remains one of the major marketing avenues yet, it's often overlooked as a viable marketing strategy. As an entrepreneur, there is nothing more crucial than maximizing ROI on your marketing campaigns. But with different channels available today, it can be overwhelming trying to identify the best means and that's why you need to consider SMS Marketing.

SMS enables a convenient and quick exchange of messages between customers and businesses, which is where its power lies. SMS marketing does not only befits the busy lifestyles we have nowadays but also gives businesses the chance to widen their marketing reach and boost ROI on one channel.

What can SMS Marketing be used for?

SMS marketing is a tried and true strategy that promotes businesses with text messages. It’s one of the most direct outbound channels available. The basic idea behind SMS marketing is simple: target customers with text messages, such messages can be related to delivery updates, Support, Reminders, Special Offers, Promotions, e.t.c.

There are two basic types of SMS messages which are: campaign and transactional. Campaign messages are typically a one-to-many communication delivered to everyone on a message list While Transactional SMS messages are one-to-one contact They are often an event or behavior-triggered, such as order confirmations, OTP delivery, etc.

From a business point of view, SMS marketing is cost-effective and timely. One can send bulk messages to customers with only a few clicks with a little amount of money spent compared to other channels. That’s why so many SMEs utilize SMS marketing. Large enterprises also benefit from SMS too, because most B2Bs make use of SMS API.

Why do I need to use SMS Marketing?

• SMS messages feature up to 98% open rate;
• They are easily measurable; and,
• The delivery is immediate and direct.

In summary, it can be said that SMS Marketing stands out as a fast, cheap, and reliable communication means that can be used to engage customers and in return, it increases your ROI. You don't have to break the bank to get your brand in front of your audience.

Sendchamp SMS channel is the best you can make use of when it comes to SMS marketing. Our delivery system is fast and reliable.