Meet Our Founders: George Hartley

Aaron Wiseman
2 min readAug 14, 2018
George Hartley

We’d like to begin introducing Sendy’s founding team to our community by first introducing George Hartley, Sendy’s CEO.

George is no stranger to the world of email marketing and entrepreneurship.

Co-founding SmartrMail and Sendicate, two email marketing solutions which sent over 1 billion emails to 72 million subscribers last year for over 7000 businesses, George is a leader and at the frontier of innovation in the email space. Customers on SmartrMail made $25 million in sales last year through personalised email, built on a unique machine learning stack. The team has been working to improve email marketing for 6 years, and raised funding through Startmate/Blackbird Ventures along with the Sydney Angels in Australia.

Prior to his email ventures George co-founded Australia’s largest original art marketplace, bluethumb.com.au in 2012, which raised A$1.5m. Before this he was the UX lead at Outware Mobile, Australia’s leading mobile development company.

What excites George most about Sendy?

While we’ve seen average email engagement rates go down for the past 6 years, marketers who deliver value through personalised content still manage to get excellent results. Sendy is another way to add value to email, and it’s truly unique. It’ll be exciting to launch a near-term solution that should deliver real results for marketers.

Want to learn more about Sendy? We’re the team behind Sendicate and Smartrmail, and last year helped over 7,000 businesses send over 1 billion emails. We’re using the blockchain to improve engagement with marketing emails and reward subscribers for their valuable attention. If you’re interested in the project, join our telegram group:https://t.me/sendytoken or check out our site: https://sendy.network/

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