Boomers Want More from Senior Living

Baby boomers entering retirement age have a different set of expectations when it comes to considering residency at assisted living, independent living, memory care, and skilled nursing communities. To meet these specific needs and preferences, communities are transforming to improve their offerings, making their homes more marketable to this younger demographic.

Senior housing providers are gradually rebranding in order to highlight their full continuum of care, which goes beyond basic needs such as medical care to offer more to their residents. It’s not uncommon for these communities to offer art and music classes, movie nights, community outreach opportunities, lifelong learning programs, fitness programs, and even happy hours for the benefit of community residents.

After all, we all deserve to be taken care of in old age. And we all desire community. One of the greatest benefits of living in an elder care community is the opportunity for socialization. In an effort to attract boomers, communities are marketing to highlight their features that support social engagement. For example, communal dining areas, game rooms, outdoor areas, and community outreach programs all provide the opportunity for boomers to stay connected the the greater community.

The old stigma of nursing homes is gradually ebbing away. People are no longer satisfied with moving into a community that provides only the basic level of care. Therefore, in order for senior communities to remain competitive in a growing market, they must come up with new, creative offerings to attract boomers who are determined to remain active and socially engaged as they age.

My company,, shares articles and blogposts on the topics of aging, health care and top senior housing news. We’re optimistic about the future of senior housing, and we anticipate a world in which continuing care communities go above and beyond to ensure their residents’ care and lifestyle needs are met.

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