Creating a Style Tile
Senior Projects
What is a Style Tile?
The Style Tile is a brief, visual, one page overview of brand elements—usually the identity, color palette, typography and supporting visuals. They are most commonly used for web design, but are also excellent for providing a well rounded snapshot of the designer’s chosen visual brand direction. More specific than an idea board, but less precise than a mock up, the Style Tile sets the stage for decisions to come and provides both the WHY and the HOW before the design of tangible products (publications, websites, advertisements, etc.) begins.
Typical Style Tile Content
Logo + Variations
Color Palette
Typography — Heading, Subhead, Body Copy
Recommended that the example use company copy: mission statement, philosophy, about/history, etc.
Supporting Visuals — Textures, Patterns, Icons, Photography
