Kaleb Pierotti: Process Documentation

Week 8

Project 1 and 2 Mockups

B Card First Finish

Week 7

Logo Revisions and color

Adjusted triangle, made the logo more square. Made Logotype rounder to match roundness of the logo.

Color choice is RGB and CYMK the colors used in Color tests and goes with the glitch theme. bottom two are a test

Card Revisions

Letterhead- Cover letter and Resume

Thinking about adding hints of color (RGB/CYMK)in the “glitch lines” in small amounts. and in later branding use large splashes of color to break up the black and white.

The glitch look was created in after effects to distort shapes, text, and the logo.

Week 6

Logo Revisions and Color

Card first digital draft

Week 1

Studio’s: Tungsten, Route 1A, Mizrahi, Blender Inc, Brokaw, Twist, Hellofizz

Week 2

How About You?:
(water damaged)(Still readable)

(picture)

Domain Name: KalebPi.com

Resume-First Draft:

Business Card-First Draft:

Critique Questions:

1. more quotes
2. Subheads for each paragraph
3. body copy is too big and heavy
4. Set up back to match the front in some way
5. Make more of a grid
6. Do lead ins to body copy

Week 3

Professional Mission Statement

My professional goals as a graduate is to move West and/or to a city with my lovely partner and fellow designer. Once there the goal is to create amazing work for films, musicians, or really anything that can make you fell. Future goals will be to do design for for a feature film, write and direct a large scale feature film, do a music video for an artist I love, to do photography for a nature or fashion company, even start a successful YouTube and Twitch channel.

Button-First Draft

Revised Records

Week 4

Revised Records 2

Logotype Trials

Personal Branding Brainstorming

Idea Board