Billy Jo Molinari: Process Documentation

Senior Projects, Fall 2018

Billy Jo Molinari
Sep 6, 2018 · 39 min read

FINAL WEEK:

WEBSITE:

Took critiques from last class and made the site more cohesive and got rid of the big space between the gallery and the head bar and made everything more cohesive. Made about page feature PDF downloads for resume and added a little line to the contact page. I was hoping to get professional headshots done before the end of the semester but plans fell through but eventually they’ll be incorporated into the shop. I plan on editing the site further in the future and likely switching the platform it’s developed on to open up a shop section and have more interactivity but for now I think it’s a solid working site.

homepage
about
contact

SENIOR PORTFOLIO EXHIBITION TABLE:

Overall Display
Cup Design
Cup Packaging
Youtube Link

ARTIST STATEMENT:

As a designer I focus strongly on concept design and development in many different contexts and media. I believe that diversity is important for everyday life as well as in design. I also believe that the art of communication is at its strongest when the message being conveyed is fully explored. Exploration is key to my design process as I spend the beginning phases of a project being experimental while also having my work grounded in various aspects of art history. This eventually leads to a finished product that does just what I set out to do, convey “the” message. Design influences people, brings them joy, it can make you question your beliefs but most of all design is fun!

AIGA EVENT PROOF:

Piper Olsen and I went down to the Pittsburgh for the AIGA Xposed Studio Tour in which we got to tour CGI and Chemistry (both design firms). We got to talk with a lot of the people there especially at CGI which had 2 Edinboro Alumni working there in higher up positions.

STUDIO VISIT REPORT:

Garrison Hughes Advertising

WEEK 14:

GMITTER APPLICATION:

With this coming Thursday being the date for when the gmitter application and project drop off is i’ve really been focusing on that. I’ve selected my HIV/AIDS motion graphic as one of my entries and I am working on a handout that goes with it giving more information about the virus and steps to fight against that such as what PrEP is. The second project i’m submitting is a self portrait based on my personal fears I have with the virus and the culture surrounding sex within the gay community. My third project is going to be one of the prints i’m making for my series of charity prints and i’ve chosen to go with the one based on princess Diana.

(colors are not accurate, needed to reduce file size in form of jpeg and it did this)

SENIOR SHOW PLAN:

Pretty simple plan, main works shown will be my prints and motion graphics. All other projects will be viewed from my portfolio box / my ipad that I will be using.

PERSONAL ARTIST STATEMENT:

As a graphic designer my goal is your goal: to successfully communicate information through artistic expression. This is the goal of any designer, well at least it should be. The way I go about communicating through artistic expression is what sets me apart from other designers. My work is fun, calculated, colorful, and did I mention fun? With my designs I hope to communicate the joy that I experience making my work onto the viewer. But how do I make this all happen? Through intensive brainstorming, research, conceptualizing, and most importantly just having fun, I’m able to bring into fruition a clear concept that once worked on will always lead to the end goal we all strive for, a successful design.

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WEEK 13:

Portfolio Box:

So far for the portfolio box I’ve got out all the pieces of illustration board and have it fitted and ready to go to cut wells. I have to wait till tomorrow (Friday 11/30) when I get paid to purchase the paper stock, adhesive, and whatever other materials I need to continue on. I have however mocked up the way I want my physical pieces to look. I’ve decided to go with my Chimera XVI promotional materials, my self branding, and examples of my print work as my physical pieces. I also technically have 4 motion graphics that will be showed through a tablet which I’ll also be building a well for. Sadly I don’t have the money to purchase a tablet until Christmas time due to unforeseen car issues and having to get a whole new car fixed, BUT Cass has graciously offered to let me use her tablet for the remainder of the semester so I’ll be building a well fit for her iPad to display my digital work as well as my digital portfolio booklet. Below are screenshots of my case and the boards I’ve cut along with general sketches layout plans for the wells. I was considering using my pattern from my self branding as well printed on a parchment paper to superstar each well and keep projects clean, thoughts on that?

Website:

I am so happy with how my website is turning out, it just needs a few updates to projects and some general tweeks overall but all in all i’m very much into it! This weekend I’m having one of my friends who is a photo major take professional headshots of me and I’m going to edit them to fit the website and use them on the home page above my work (currently it’s just a picture of my logo blown up) and I’m also gonna have a photo in my about section. I plan on editing my photos and incorporating my self branding illustrations into them. (Whether that means putting the eye illustration actually over one of my eyes, or editing my shirt to make it look like my branding pattern is the actual pattern on my shirt)

Artist Statement / Writing / Gmitter

I got a hold of my good friend from back home Jessica who graduated from CMU with a degree in English and is now currently attending CMU for her masters in English (I don’t know what specific area of english off the top of my head) AND she has been more than happy to help me with writing my artist statement as well as descriptions for my projects and is even helping me currently with my gmitter application specifically the artist statement. Gmitter has been a big priorty right now for me so i’ve been working on my projects for that but here are some screenshots of Jessica and I working together through a google doc. I’ve also started my write up of my AIGA event and Private studio tour and portfolio review experience so you’ll have that by the time the semester is over as well!

Interactive Digital PDF Booklet:

I have pretty much completed the layout of my PDF booklet, now i’m just working on modifying my photos for my portfolio as well as documenting more of my work and the revisions i’ve made to projects to fit them in. I’ve figured out how to make the portfolio itself interactive including putting videos into it that can be played when viewing it. After watching some tutorials i’m going to go back and make some edits but here are screenshots fo all the spreads (I didn’t design this really with an idea of “pages” in mind since you’ll be swiping through each page on a tablet or desktop)

For whatever reason it uploaded the images in the wrong order? i’m sending you the pdf physically through email

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WEEK 12:

Basically thanksgiving break was HECTIC working a 40 hour week, and working on my totaled car and senior projects and practicum. My case didn’t arrive till the end of thanksgiving week but I had some questions about it which i’ll discuss with you personally whether it be in person or through email. Sorry there wasn’t a post for this week was just very stressful and honestly was the last thing on my mind BUT a lot of what happened this week I finished and wrapped up for week 13!

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WEEK 11:

Personal Branding:

Stationary:

stationary laid out
envelope outside / envelope inside / pattern design
logo
Cover / end page / table of contents
Desktop versions
Phone Versions

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WEEK 10:

Personal Branding:

Stationary:

GROUPED STATIONARY
ENVELOPE
RESUME / LETTERHEAD / BUSINESS CARD
PATTERNS USED TO CREATE VARNISHES ON ENVELOPE AND LETTERHEADS
LOGO VARIATIONS
examples of raised spot foil printing they provide

Project Revision:

Film Festival Poster:

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WEEK 9:

Personal Branding:

Stationary:

Stationary together
Resume / Cover Letter
Envelope / Business Card
Current Chosen Logo
not a fan of the image traces but wanted to see what would happen
response to original email

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WEEK 8:

Portfolio and Branding:

Portfolio Idea Board:

(the green border on the right isn’t in the actual image it was there to help with trimming)
(Inside of the envelope is black)
Logo designs

Critiques:

So during my AIGA studio tour in Pittsburgh I was fortunate enough to speak with many of the people that worked at Chemistry and got in touch with them further and some of them have/are in the process of giving me feedback on my portfolio.

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WEEK 7:

Project 3 Redesign (Rape Nouveau):

Personal Branding Style Tile:

Personal Branding Logo Designs:

Personal Branding Expansion:

Business Cards:

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WEEK 6:

Personal Branding Expansion

“Final” Black and White Logo Design:

other ideas

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WEEK 5:

Personal Branding Logo Design

CLUCK N TUCK Logo Redesign:

Logo redesign concepts (would like feedback on how to move forward)
Which one is better? (Left where the dress looks like a dress or the right where I photoshopped it to look like the dress was made of the milkshake. If I were to go with the route on the right I would make it look like the queens are “wearing” the food also for whatever reason the blue in the milkshake screenshots turned more of a blue-green than the blue I was looking for)
Collateral thumbnails

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WEEK 4:

Personal Branding Continuation

Mood Board:

First Project Revision

First Project Revised / Finalized

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WEEK 3:

Personal Branding Sketches and Exercise

Portfolio Site Examples:

Personal Mission Statement and Professional Goals Statement

Asking people to describe my work as a designer:

Project Redesign #1 HIV/AIDs Motion Graphic

First Project Revisions:

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WEEK 2:

CRITIQUE:

INITIAL RESUME DESIGN

Senior Projects

Fall 2018

Billy Jo Molinari

Written by

Senior Projects

Fall 2018

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