Week 3: Presenting Concept to CMNH

Process Documentation and Reflections | Post written for the Designing Learning Experiences Course, Spring 2018 | Instructor: Stacie Rohrbach | Carnegie Mellon School of Design | Team: Valerie Yam, Faith Kaufman, Laura Rodriguez, Devika Khowala

04.03.2018 | Preparing for the Presentation

We spent class-time going through the content that each of us had worked on in prep for our presentation on Thursday. This was great because we were able to leave the meeting with formatting of the presentation being the only thing we had left to do. We checked over the Storyboards and Design Prototypes that had been cleaned up based off of our service blueprint.

Service Blueprint
Service Blueprint
Service Blueprint

And we spent the rest of the time going through the content that we filled out for the CMNH report. This is the content that we built our slides off of.

Screenshot example of the type of content we were writing for the report

04.05.2018 | Presenting to Our Client, CMNH

Intro to the Our Project Framing

We introduced our project by explaining our research and how that has lead us to our current trajectory.

Slides from Presentation

We explained what questions guided our design thinking.

Slides from Presentation

What We Will be Designing

After showing our 4 initial scenarios, we moved into talking about iterating on the cooking scenario, which had been our most successful in speed-dating.

Slides from Presentation

We showed the new storyboard that we had created off of the service blueprint.

Slides from Presentation

We showed possible content that could be included on one of the cards. We went with a low-fidelity format so that they would not think anything was too final at this stage.

Slides from presentation

Our Learning Methods

We showed a digital version of the learning methods informing our process.

Slides from presentation

Feedback from Pat

  • Suggested that we look into Animal, Vegetable, Miracle, by Barbara Kinsolver: http://www.kingsolver.com/books/animal-vegetable-miracle.html
  • He sees the audience as Kindergarten to about 8 years old.
  • “Grandpa’s cook too, not just grandma’s.”
  • “Will grandparents be willing to try a new recipe?”
  • The grandparent and kid are exploring new territory together. How do we gently make that a challenge?
  • Consider the backstories of all the ingredients. Like what was cinnamon used for a long time ago?
  • “Getting the grandparent generation to think about sourcing is a win.”
  • “What would make people pick up the card and put it in their purse?”
  • Other sites we might consider are food banks and the JCC.

Feedback from Laurie

  • The story that Devika shared about the kid who doesn’t want to use bags because of the turtles really resonated.
  • Likes the idea of linking activities to ecosystems. It could be a series of cooking through different ecosystems.
  • Laurie really liked that all of the foods in our banana bread recipe have a low carbon footprint. She brought up how we can introduce the carbon weight of different foods. Maybe the recipes could be seasonally specific?
  • She’s most intrigued by the card part of the system and us fleshing that out. It’s a lot of complex ideas for us to parse. She thought it might fit into the Online Nature Club that they are currently building.
  • “You don’t need to do everything on a single card.”
  • “Vintage is a great setting, somewhere we’re not currently working in.”
  • The audience is interesting because they have seen things changing over their lifetime. Resources were scarce during the war. It’s about connecting across generations.
  • Words are for the grandparents, look/feel is for the kids. The grandparent is interested in talking about the more complex ideas.
  • She can see the shopping list as something that would be worth keeping. She worries about the cards becoming litter. Sustainable printing methods would be necessary. Producing something reusable would only be necessary if it is given to kids who have just completed programming with the museum, because there is a clearer sign of engagement.
  • Regarding the storyboard showing grandma checking in on the kid in bed, she’s a little worried it might seem excessive. She brought up how the museum usually does daily follow-up emails after camp to show the parents what the kids learned that day.

Regrouping After Critique

After critique, we got back together and talked about how we will now be focusing on the cards as our deliverable. We assigned roles: Faith (Visual Designer), Laura (UX Designer), Devika (UX Designer), and Valerie (Copywriter). We divided up tasks from there.

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