Best of Startup Resources and Studies

Markus Grundmann
Nov 8, 2017 · 3 min read

If it’s not on the internet it doesn’t exist. This is especially true for great content on startups and I thought it might be smarter to share a list of the best articles rather than doing a bad job at paraphrasing them. If you feel that anything is missing — drop me a note below or at markus at senovo dot vc.

Have fun reading!

Startup Ecosystem

Mark Andreessen Why Software Is Eating The World
http://www.aberdeeninvestment.com/wp-content/uploads/2009/11/Why-Software-Is-Eating-The-World-8-20-111.pdf

First Round State of Startups 2016
http://stateofstartups.firstround.com/2016/#slideshare

Mary Meeker, KPCB — Internet Trends
http://www.kpcb.com/internet-trends

Europe & Germany

Philippe Botteri SaaS Wars: Europe Awakens
https://www.linkedin.com/pulse/saas-wars-europe-awakens-philippe-botteri

Gil Dibner Venture Capital in Europe & Israel — Venture Investment Data: Third Quarter, 2017
https://de.slideshare.net/gdibner/europe-israel-3q17-venture-capital-review

KPMG — German Startup Monitor
http://deutscherstartupmonitor.de/fileadmin/dsm/dsm-17/daten/dsm_2017.pdf

Frontline Ventures & Point 9 — Startups and Venture Capital in Germany
http://de.slideshare.net/FrontlineVC/the-german-startup-and-vc-ecosystem

Konstantinos Giannakouris, Maria Smihily Cloud computing — statistics on the use by enterprises
http://ec.europa.eu/eurostat/statistics-explained/index.php/Cloud_computing_-_statistics_on_the_use_by_enterprises

Fundraising, M&A

Techstars European Investors List
https://docs.google.com/spreadsheets/d/1neWbVEVm5nefBMw4xrx9eQLP4YTcfGf2OVulL0QrZRE/edit#gid=0

Pitch Deck Templates
http://youexec.com/ultimate-pd-y7tres9th/

Term Sheet Templates by Seedcamp and several European VCs:
http://seedsummit.org/

Jason Lemkin How do I get my SaaS company acquired?https://www.saastr.com/how-do-i-get-my-saas-company-3mil-arr-acquired/

SaaS KPIs & Benchmarks

Ryan Law The Ultimate SaaS Metrics Guide to Smarter, Faster Growth
https://www.cobloom.com/blog/saas-metrics

David Skok The Key Drivers for SaaS Success
http://www.forentrepreneurs.com/saastr/

David Skok SaaS Metrics 2.0 — A Guide to Measuring and Improving what Matters
http://www.forentrepreneurs.com/saas-metrics-2/

Matrix KBMC SaaS Survey 2017
http://www.forentrepreneurs.com/2017-saas-survey-part-1/
http://www.forentrepreneurs.com/2017-saas-survey-part-2/

Openview SaaS Benchmarks
https://benchmarks.openviewpartners.com/

Byron Deeter & Kristina Shen State of the Cloud Report 2016
https://bvp.app.box.com/s/dvx6rqlnq7aifoj01lyuttxponsslta9

Insight Venture Partners Periodic Table of SaaS Metrics
https://www.insightpartners.com/ideas/metrics/insights-periodic-table-of-saas-financial-operating-metrics/

River Cities SaaS Operating Metrics & Valuation Benchmark Study
http://rccf.com/wp-content/uploads/2017/08/River-Cities-SaaS-Operating-Metrics-and-Valuation-Benchmarking-Study.pdf

Tech

Enterprise Features Discussion of typical enterprise features such as rights management, deployment etc
https://www.enterpriseready.io/#features

A16Z machine learning primer
https://a16z.com/2016/06/10/ai-deep-learning-machines/

Point Nine Land 12 Observations from a Tech Due Diligence Survey
https://medium.com/point-nine-news/12-observations-from-a-tech-due-diligence-survey-8fe32f650b50#.9fjd8lm2f

Marketing & Sales

Openview Guide to Channel Sales
http://cdn2.hubspot.net/hub/366266/file-2543094457-pdf/Channel_Sales_eBook-v6.pdf?t=1493731420552

Tomasz Tungus The Marketing Math Behind Scaling A SaaS Salesforce
http://tomtunguz.com/marketing-and-sales-harmony/

Kristi Hines SAAS Marketing: The Complete Guide for B2B Companies
http://positionly.com/blog/inbound-marketing/saas-marketing-guide

David Skok Customer Acquisition: Maximizing your Funnel
http://www.forentrepreneurs.com/sales-funnel/

Mark Cranney If SaaS Products Sell Themselves, Why Do We Need Sales?
http://a16z.com/2014/05/30/selling-saas-products-dont-sell-themselves/

Alex Clayton Examining the Sale Efficiency in Public SaaS Companies
https://medium.com/@alexfclayton/examining-the-sale-efficiency-in-public-saas-companies-5341539b72c2#.t6e048hew

Sanjit Singh How to Create and Measure B2B Leads in 2016
https://medium.com/@sanjit_98617/how-to-create-and-measure-b2b-leads-in-2016-2f021b9c7465#.us8cr73e2

First Round The three frameworks you need to kick start sales First Round
http://firstround.com/review/the-three-frameworks-you-need-to-kick-start-sales/

Jason Lemkin How to Hire A Great VP Sales: The Full Video (and Transcript)
https://www.saastr.com/how-to-hire-a-great-vp-sales-the-full-video-and-transcript/

HR

Netflix Culture: Freedom & Responsibility
https://www.slideshare.net/reed2001/culture-1798664/2-Netflix_CultureFreedom_Responsibility2

Hubspot — Culture Code: Creating a Lovable Company
https://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love/

Eric Schmidt How Google works
https://de.slideshare.net/ericschmidt/how-google-works-final-1

Bridge Group Account Executive (AE) Roles metrics & compensation
http://www.forentrepreneurs.com/2017-saas-ae-metrics-report/

Bridge Group SDR metrics & compensation
http://www.forentrepreneurs.com/bridge-group-sales-development/

How to Hire an Engineering Team at Each Stage of Your Startup
https://www.greenhouse.io/blog/how-to-hire-an-engineering-team-or-any-team-at-each-stage-of-your-start-up

senovoVC

We're a European early stage VC Fund focused on B2B SaaS…

senovoVC

We're a European early stage VC Fund focused on B2B SaaS investments.