How to build a financial plan to run your SaaS business

We’ve first published the first version of our financial plan about 1,5 years ago and are really excited about the feedback and interest we are seeing. It’s been accessed over 8,000 times already and we still have a long pipeline of things we want to add to make it the “perfect” template which includes all aspects of a potential SaaS startup (e.g. the addition of a land and expand sales model is ranking pretty high on our todo list).

At this year’s SaaStock I gave a short talk about the best practices and thinking which goes into our template.

Here’s a recording of the talk and a copy of the slides:

http://saastock18.s3.amazonaws.com/Markus_Grundmann_Traction_Day1.mp4

You can find the current model here:

B2B SaaS Financial Model v3.0

• Google Docs Version: http://tiny.cc/senovofinplan_gsheet
• Excel Version: http://tiny.cc/senovofinplan_excel