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[PR] Hacking people is too easy: CultureAI announces $4m seed round to measure and mitigate human cyber security risk.

  • CultureAI raises $4 million to continue its strong growth.

Manchester, United Kingdom, November 9th, 2021 — CultureAI, the human cyber security platform founded by professional hackers, today announced the closing of a $4 million Seed round to fuel its rapid growth. The investment was led by Senovo and saw participation from new investors Conviction alongside existing investors Passion Capital. Angel investors Paul Forster (Co-founder, Indeed) and Guntram Friede (Head of Marketing, EMEA Salesforce & MuleSoft) also joined the round to support CultureAI’s disruption of the cyber security awareness market. The additional capital accelerates product development and enables CultureAI to expand into new markets.

Founded when professional hacker James Moore saw even the best security awareness training made no difference to attackers’ ability to compromise organisations, CultureAI is being adopted by a rapidly growing number of organisations to easily identify and prevent security incidents caused by employees.

James Moore, CEO & Founder of CultureAI

“It’s almost unheard of for professional hackers (known as penetration testers) to fail to gain access to an organisation, even if they have great security awareness training for employees.” explains James, who continues “We successfully gain access to organisations’ data and systems every time and it’s almost always as a result of human behaviour or error. As an example, multi-factor authentication (MFA) is often touted as a key cyber defence — yet we find that an average of 32% of employees accept MFA authentication requests sent by attackers, essentially opening the door for them. The traditional awareness training approach simply doesn’t improve behaviours like this — hacking people is still too easy.”.

James believes security coaching, not training, is key — “Outside of security, when someone starts to learn a sport or a new skill and wants to improve, they get a coach. A coach observes behaviour, corrects mistakes in real-time, and gives them tailored advice whilst motivating and empowering them by providing the right equipment to perform. A coach doesn’t simply tell them to watch some generic training videos, take a multiple choice quiz and then expect them to be perfect; which is, regrettably, the common approach to security awareness today. We built CultureAI to detect human security risks and automatically use those insights to drive technical interventions and coaching — not simply ‘train’ people. It’s a very different way to managing human risk.”

“CultureAI is revolutionising human security with a data-driven approach, disrupting the $1 billion security awareness industry.” says Jon Stokes, chief technology officer. “Within minutes our platform is detecting human security incidents across the organisation and combining those events with machine-learning to automatically drive cyber security coaching programmes that are intelligently tailored to each employees’ cyber strengths, weaknesses and job role. As human risk events are detected, the platform creates employee security scores to allow organisations to understand their entire human risk surface for the first time. Human security event data is also pushed to clients’ existing security tools in real-time, enabling automated mitigation of human security incidents. The result is people preventing breaches, instant responses to protect people when security incidents occur and the ability to measure security behaviour improvement — something awareness training has never managed.”

CultureAI will leverage the new funding to supercharge its product roadmap and will be significantly expanding its commercial and technical teams in its Manchester city centre office, located within minutes of half a dozen cyber security organisations, including UK government intelligence agency GCHQ. “Manchester has become one of the worlds leading tech and cyber security hubs, we’re excited to be building the team from such a strong local talent pool.” says head of HR Molly Keeton.

“While cyber security threats are growing and employees remain one of the main targets for hackers, the human risk factor continues to be an unsolved problem for most organisations. With their fully automated approach to measure human cyber security risk and mitigate it through gamified, data-driven coaching CultureAI offers the first solution to create a truly secure cyber security culture. We’re extremely excited to be working with James, Jon and the rest of the team to rethink human cyber security.“ says Mona Müller from Senovo.

Organisations looking for a better approach to security awareness can sign up for a free trial at:

For further information:

James Moore, Founder & CEO of CultureAI —


About Senovo (

Senovo is an early-stage venture capital firm based in Munich and Berlin that partners with exceptional founders building global B2B SaaS category-leaders from Europe. As a European first-mover, since 2013 the fund invests into a new generation of B2B software startups which enable the digitalization of medium and large enterprises. Their focus is primarily on supporting teams working in the areas of process optimization, industry 4.0 and data-enabled solutions. Senovo joins the journey after a company has first revenues in a late Seed or Series A round. Their team of SaaS specialists seek meaningful eye-level relationships and regularly publish their learnings and thought leadership at



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