B2B SaaS Financial Model v4.0

Today, we happily release version 4.0 of our Senovo B2B SaaS financial model template for early-stage B2B SaaS companies.
After publishing v1, v2, and v3 of our financial model, we´ve received lots of valuable feedback and input — a BIG THANK YOU!!! to everyone who has sent in feedback.

Based on this feedback we added new functionalities and made some modelling changes that I outline below. In order to avoid a Frankenstein-like model with v4 we also decided to reduce complexity here and there a bit.

You can access and download the model here:

View in Google Sheets
Download for Excel (please download as .xlsx to your local drive to keep the correct formatting)

Below are the major changes and additions we made to the template as compared to previous versions. If you are using Senovo´s financial model for the first time you may refer to the “Notes & Explanations” section within the model:

General notes:

• v4.0 is built solely for SaaS companies selling subscriptions and thereby charging fixed recurring revenues. If you are building a marketplace business you may refer to v3 where we also included a marketplace budget tab.
• We deleted the tab “SaaS — Downselling”. While it may be part of a SaaS business to reduce prices for existing clients, we felt that it adds complexity for the purpose of providing a modelling template. In turn, we´ve updated the tabs for modelling churn and expansion. If you need to model downselling as well, you can copy the expansion sheet and use negative percentages.

Tab “Dashboard”:

• The graphs now also include budget lines which make it easier to assess whether your actuals vs budget performance.

Tab “Expansion assumptions”:

• For expansion we changed the logic to respond to requests which asked for a more granular planning of expansion mechanisms, e.g. when deploying a roll-out model or when having different customer groups with different expansion behavior. Now, instead of upselling or downselling into pre-defined categories we adapted the logic so that different customer types and their expansion patterns can be defined.

Tab “Churn assumptions”

• For churn, we adopted a similar modelling approach as for expansion. You can now choose different average contract lengths and churn behavior for different customer groups.

If you have any questions, comments or suggestions, I would love to hear from you either in the comments below or via email: lucas(at)senovo(dot)vc!