Senovo invests 8 million SEK in B2B SaaS IP Management Company IamIP Sverige AB

Alexander Buchberger
senovoVC
3 min readSep 20, 2017

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Senovo, a German expert SaaS Venture Capitalist, and IamIP, a leading SaaS Platform provider in the Intellectual Property industry, announce that Senovo has invested 8 million SEK in IamIP. IamIP has since its start in 2013 constantly outperformed its targets and quickly built a revolutionary platform for unleashing the power of patents. In the first half of 2017 alone, the company invested close to 10 million SEK in upgrades and new features making the IamIP platform the most powerful and comprehensive patent management tool in the world. The company’s focus is to become a global leader in the industry and will together with Senovo focus on executing its expansion into the DACH (Germany, Austria and Switzerland) region.

“We have long searched for a partner that has the knowledge and experience in successfully growing SaaS companies. Therefore we are very excited about welcoming Senovo as our investor and partner,” said Dimitris Giannoccaro CEO and Founder of IamIP.

IamIP’s software platform gives its clients an easy-to-use interface where they can within seconds conclude how to spend their Research & Development investments, what competitors to monitor or take action on, and even evaluate the cost efficiency of their current — and future — Intellectual Property portfolio.

“IamIP is essential for the future of innovation-driven companies,” said Dr. Alexander Buchberger, Partner at Senovo Capital Management. “Intellectual Property is believed to be a bureaucratic and costly process, when in fact it is the core asset of innovation-driven companies. The IamIP platform offers strategic and actionable insights, efficient collaboration, monitoring of competition, trends and profitability, and much more. It eventually turns the Intellectual Property of the company into its most valuable asset, which places IamIP in an indispensible position” concludes Dr. Buchberger.

“The DACH region is the biggest and most important Intellectual Property market in Europe”, continues Mr Giannoccaro. “IamIP has already signed multiple Fortune 500 clients in the DACH region and in order to meet the demand an office and local team is being established in Cologne, Germany. IamIP is now ready to serve the DACH region’s innovation-driven companies. We will make IamIP the first Swedish unicorn in the field of Legal Tech.”

ABOUT IAMIP

IamIP has digitalized one of the last few paper-based and manually handled industries, the complex intellectual property industry. This industry is plagued by complexity with over 2.7 M new patents filed every year (growing), and $20Bn+ is lost in double work in R&D in Europe alone. IamIP’s platform enables technology based companies to easily overview and evaluate their intellectual property portfolios, monitor competition and get valuable strategic insights — in time — for determining decision-making in innovation.

ABOUT SENOVO

Senovo Capital Management is an independent Munich-based venture capital firm. Its investment focus is based on B2B business models and equity financing of revenue-generating ventures in the field of Software-as-a-Service. Being a strong partner with a comprehensive network, Senovo supports their portfolio companies by successfully marketing new products and services within innovative markets.

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