Why we invested in Styla.com

As a VC, you are frequently asked by fellow investors why you did or did not do a certain investment. Founders as well are very often interested how specific venture capital funds make investment decisions in order to know if their start-ups fit to the VC fund.

The first venture I want to write about is our recent investment in Berlin-based tech company Styla.com. Its artificial intelligence software as a service offers design automation for e-commerce shops, online magazines and blogs. It increases customer conversion rate while reducing the manual effort of designers and content creators. So, what are the top 5 reasons in favour of this investment from our point of view?

1. Automation

2. Market & Available Budget

3. Competition

4. Technology

5. Team


We're a European early stage VC Fund focused on B2B SaaS…