Sense & Respond: The Archive

Josh Seiden
Sense & Respond Press
2 min readFeb 22, 2017

When Jeff Gothelf and I started writing Sense & Respond, one of the first things we did was to create a set of Evernote notebooks to hold our research. Today, I’m sharing one of those notebooks with you.

Sense & Respond is based on our experience consulting across a wide variety of clients, on primary research we did for the book, and on a huge collection of secondary sources. By the time we were done — two-plus years later — we had collected a ton of material. Among those sources: nearly 1000 links to secondary research — news, case studies, experience reports — in that original Evernote notebook.

If you’re interested in digital transformation, strategy, Agile, Lean (Lean Startup / Lean UX), I’m sure you will find this a compelling collection.

Maybe you need to talk to your boss or c0-workers about Digital Transformation. Maybe you’re looking for case studies and stories to help you think through some issue. Whatever that may be, checking this out and please do let us know if you find this material useful.

One of the cooler features of Evernote is that you can share a notebook publicly. When you do that, you get all of Evernote’s search capability. This means that when you access the archive, you have really good search access into the material.

So, with all that said, here’s the notebook, our links archive. I didn’t spend a lot of time cleaning this up, honestly (as I said, there are about 1000 notes here) so a couple of caveats:

  • I attempted to move any confidential material out of this collection— so in theory, everything in here is safe for public consumption. If you see something in here that looks private, let me know.
  • Similarly, everything in here should have a link to it’s original source, and it should all have appropriate attribution. If you see something in here that’s not attributed, or incorrectly attributed, please let me know and I’ll fix it.
  • Finally, the web interface of Evernote seems to work a lot better in Safari than in Chrome, at least on my Mac. If the UI is glitchy, try switching browsers.

Hope you enjoy the archive, and it enhances your experience of the book. (Wait, you don’t have the book? Get it here :-)

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