Zac Harding
Sense Chat
Published in
3 min readJun 1, 2019

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Even Mark Zuckerberg thinks that Social Media is broken.

In his latest post, “A Privacy-Focused Vision for Social Networking,” he states:

“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services, and we’ve historically focused on tools for more open sharing.”

He added:

“I believe we should be working towards a world where people can speak privately and live freely knowing that their information will only be seen by who they want to see it and won’t all stick around forever.”

What Mark and other entrepreneurs in the space have wrong is that the world doesn’t a “new Facebook” or the “next Twitter.” It’s perhaps not even a social media network, but more of a social rewards network.

Sense.Chat launched the first decentralized messenger on EOS to create a messenger with built in tokens (our native SENSE and EOS) because rewards and payments need to be built into the product from the beginning, not bolted on later. Everipedia’s IQ Network is the world’s first encyclopedia that allows anyone to become a stakeholder in the system and earn rank, rewards, and tokens for curating content.

Today’s Block.one announcement of their new “Voice” social application is the next piece to the social rewards network ecosystem.

In an almost direct response to Zuckerberg’s comments, Block.one CEO Brendan Blumer stated, “You just can’t rebuild a house when the foundation is crumbling.”

He added, “Social media was designed to use its users.” Block.one CTO Dan Larminer explained that, on Voice, there will be no bots and no fake users (due to KYC). The Voice Token will be created and earned by the content creators. It cannot be bought or mined.

This idea of social media with accountability has been central to our mission at Sense. Just like Block.one’s latest taglines, we have always believed that it’s time to “unfollow being followed:”

This may also be an important first step to creating a verified and decentralized identity for everyone using EOS. Larimer added that everyone who signs up for Voice gets an EOS account and that EOS account can be used as identity across other EOS dApps.

This means that everyone who has a verified identity on Voice would be able to verify and log in to applications across EOS dApps without having to re-upload identity documents and share sensitive data.

Welcome everyone, this is the new era of social rewards networking!

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Zac Harding
Sense Chat

Marketing Madman 🤓| Blockchain Enthusiast 🤖 | Serial Dreamer 🌈 | CEO @SalesTempo