Creutz & Partners Website — THE ART OF USABILITY & DESIGN
As wonderful art should be displayed in a glass cabinet, Sensory-Minds shaped a virtual cabinet to display “the art of asset management” of our client Creutz & Partners.
Creutz & Partners is a conservative asset manager with foresight, whose advice is characterized by values: Empathy, sincerity, reliability, discretion and — of course — competence and expertise.
The company also has a strong relation to art. That becomes obvious even before entering the impressive Creutz & Partners headquarters in Luxembourg, which is an architectural artwork by itself and contains numerous sculptures, paintings and other artworks. Almost like a museum.
“Let’s create a virtual cabinet for displaying the art of asset management.”
This love for quality and design can also be experienced on the new website through a thought-out usability and navigation concept. The unique and distinguished user interface translates the corporate design and the buildings architecture into the digital world.
As a result, users now profit from fast orientation, easy and intuitive navigation and clear communication of relevant information. Furthermore, the site displays search engine optimized content, performance-oriented in-depth-details of fonds and quick and simple call-to-action elements. All content and services are available in four languages. Specific content is provided in a restricted access area.
For the technical setup we used a state-of-the-art combination of Storyblok, the modern headless Content Management System, and a React, CSS and Javascript based frontend. The fully responsive website is optimized for search engines regarding technical aspects and content.
All overview pages like News and Downloads can be filtered and react dynamically, so editors don’t have to define teasers manually.
The former microsite “Villa Louise” — a showroom for world class chefs creating culinary delights in a uniquely sensual place — has been incorporated into the new website completely.
The fond pages are special because they offer restricted content which is in addition protected by a disclaimer. This content is drawn from an admin tool.
Summary
Based on this project vision by Creutz & Partners we developed a website with a strong focus on aesthetic appearance and usability. The fully responsive website https://www.creutz-partners.com/ can be easily edited and customized via the headless CMS Storyblok. In context of a holistic SEO strategy content of former microsites has been incorporated.
You may also view case details here.
Get in contact:
Eve Cecon | Business Innovation Strategist @ Sensory-Minds
e.cecon@sensory-minds.com
