Uppsala Security―Technology That Makes People Feel Safe
Written by Patrick Kim, Founder, and CEO of Uppsala Security
“Everyone thinks of changing the world, but no one thinks of changing himself.” ― Leo Tolstoy
At Uppsala Security, we are focused on doing both. At the same time though, we are aware of the importance of doing these two things sequentially. To make an impact on the world, be it in technology or in our environment, we have to maintain a clear mind and a set of clear values and goals at all times.
From this point on, Sentinel Protocol will be a part of Uppsala Security.
It’s not you, it’s us.
Bigger goals require clearer waters. For us to have the positive impact on the world that we aim for, we believe it is critically important to change our identity. However, we want to reassure our community that we are still us. We are still the same team that fights to expose every hacker and scammer in every case entrusted to us. Let us be clear that Sentinel Protocol will remain alive and well. Our expansion to Uppsala Security is our path to scaling our efforts worldwide and into the traditional security industry.
On a personal level, this change closes a productive chapter of making long-lasting connections with talented teams and fighting hacks and scams. However, our team has developed a stronger sense of identity while pursuing a mission bigger than any of us.
From a business perspective, Uppsala Security will bring our crowdsourced database with millions of security data entries along with a new suite of cybersecurity solutions to the global fight against money laundering and terrorist financing.
There are multiple reasons we decided to refresh our identity, and we would like to highlight the most important three:
1. Increase adoption of our cybersecurity suite of products and services.
2. Clearer interaction with our audience with a new and more user-friendly website: uppsalasecurity.com.
3. Being a bridge between traditional and blockchain-based cybersecurity solutions.
We are now unveiling our new brand logo:
We loved our previous logo and we know that many community members also felt the same. The desire for a new logo did not arise just for the sake of change, but from a need to continue our growth. This requires expanding beyond our previous identity, just like we would like to do with our product suite. We see this as a metamorphosis towards a larger brand that inspires trust and signals that we once originated from Sentinel Protocol, as can be seen with the blue shaped dot in “security”. With this new logo, we do not want to overshadow Sentinel Protocol — only to highlight the fact that we embrace the know-how and valuable experience gained from that timeframe, and that we are expanding our services to conventional cybersecurity while Sentinel Protocol itself continues to cater to the crypto space.
Our tagline: Technology that makes people feel safe.
Part of our mission is to provide cybersecurity solutions to a new ecosystem known as blockchain technology, which is still seen by many as the Wild West. However, our new tagline pushes us from our comfort zone towards wider horizons, showcasing the fact that we look at technology as a whole. Therefore, we are prepared to protect both businesses and individuals from any bad actor or malicious organization.
Communication is one of the most important factors in maintaining any healthy relationship. We are already aware of this. This is the reason we built the Uppsala Security Forum at the beginning of 2019, even before building our new website. It is a place dedicated to open discussion with our team members and the rest of the community about any cybersecurity related topic.
To further the conversation, we refreshed our website (uppsalasecurity.com). The new site is intuitive and easy to navigate. The site hosts in-depth details about our security solution suite — Threat Intelligence, Defence Security, and Data Analysis Tools, users are also able to download our product brochures and read the latest media articles under Newsroom.
Since we originated from South Korea, a global blockchain hub, our website also has a Korean version. We deeply appreciate the continued support from our Korean community and partners since our early development stages.
We would like to thank the community for all the support shown to our Sentinel Protocol team, and to invite each and every one of them to continue the journey with us as we expand to the ‘Uppsala Security’ team. Likewise, we are looking forward to receiving your feedback via the Contact Us page on the website and to further discuss our new mission and goals on the Uppsala Security Forum.
