4 Social Media Marketing Trending that will change the game in 2017

The Growth of Social Media Marketing and Advertising

There are over 2.5 billions social media users around the world and the number is still growing. The advertising expense on social media platforms are rising. The money spending on social media grew over 50% to 10.9 billions, according to Advertising Age. That is crazy!

Doing advertising on social media, without a doubt, needs to adopt the new idea and trending on social media platforms. Otherwise it wastes money. Here are a list of social media marketing trending that will change the game in 2017.

Live Videos

Facebook Live, YouTube Live, and I am sure there are more streaming space on different social media platforms. Although we are still in the beginning stages of live videos, it will definitely become one of the trending. According to the CEO and cofounder of STN Digital, David Brickley, “You better have a FB Live strategy or you will be left behind.” True. There are numbers of trending videos on Facebook were Live Videos. (Remember that popular fake space live video on Facebook?)

Messaging Apps

Engaging with customers is very important today. According Chad Martin, Social and Emerging Media at VML, states that engaging with a customer in a one on one way is very important. “Developing bots that provide relevant content and learn from the customer’s behavior is expensive at this point but the cost savings, especially around customer service, validate them quickly.”

Pokemon Go and Augmented Reality

Still considering Pokemon Go not as part of social media? You are out. The platform of Pokemon Go has helped lots of small businesses to generate more revenues and traffic. Attacting more Pokemons at the certain stations inside the shopping malls, asking players to take the screen capture inside the shop, etc are the new marketing plans for the small businesses. Thanks for Augmented Reality (AR). its given marketers a way to create interesting ways to market the small businesses. You can expect to see more AR games, AR ads, or even AR marketing in the future.

The Major Social Media Platforms

If you want to reach more younger audiences, you cannot ignore Snapchat. It continues to rise, but it will have to make it easier to find interesting accounts. At this moment, if you want to find someone to follow on snapchat, you need to search on Google to find them or guess their username. However, Instagram has the Explore tab and makes the search well. You can just go on Instagram for hours to find some great videos.

Obviously, other than Snapchats, Facebook, Twitter and Instagram have become a part of our life, it is quite difficult to imagine without them in our life. When there are more innovative contents and ways to distribute them, these social media platforms will only get stronger and bigger.

Originally published at Apartment Number 2,Social Media Specialist in Toronto .