5 Unspoken Rules of Social Media Marketing

By Tony Yeung — Originally Published at Apartment Number 2, “5 Unspoken Rules of Social Media Marketing


We all know some etiquette. Have you heard any online etiquette? Some people cannot grasp some of the most basic etiquettes when it comes to Facebook, Twitter, Instagram, and the other platforms.

Doing businesses need to pay attention to what they send out on social media.

Unfortunately, there is no standard guideline for “how to behave on social media”. The list of online etiquettes can be very long.

However, I am going to outline 5 most important unspoken rules of social media marketing.

Unspoken Rules of Social Media Marketing = Etiquette

Eqitette is important!

Keep your opinions to yourself. When you use social media for your business, you should not discuss any controversial subjects and mention any “hot topics”, such as politics, gender, race, or region issues.

Respond to customers ASAP. When I work for my clients, I have to be ready 24/7. I have to expect to reply them asap. Social media platforms are channels of communications between customers and businesses. Keep things positive, informative, and professional.

Proofread before sending the message out. It is important to read your message before you click “tweet”, “post”, or “send”. Spelling and grammar are important. Also, make sure the hashtags is correct. For example, #Susanalbumparty is not the same as #SusanAlbumParty, and it can cause PR disasters.

Having a good relationship with the community. Indeed, you need to have a good customer service. You also need to be social and share other business’s content (not your competitors). A good business is to support other businesses.

Different platforms have different rules. Each social media platforms has different “rules”. You use different social media platforms to connect people in different ways. LinkedIn is for professional networking. Instagram is a platform to connect people with images or videos. Medium is to connect writers or politicians. You should maximise the contents by using different social media platforms.

So, do you have other unspoken rules to share?


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About the Author

Tony Yeung is a digital marketing specialist and the owner of Apartment Number 2, a consultancy focused on helping entrepreneurs and marketers see results with SEO, social media, and content marketing. Apartment Number 2 has worked with a range of clients from Publishing Company and Medical Company to a new startups.