Email Marketing In A Nutshell

A successful email marketing campaign can not only convert leads, but…

Positioning 

The Art of Marketing 

The definition of marketing will vary depending on the professor, depending on the age of the marketer, and even depending on the book you read. However the bottom line is marketing is the “positioning” of a product, name and or service in the…

Why Academics Need to Think Like Journalists

Ezra Klein got it right, but there is more.

Tips to Boost Your Lead Generation 

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Lead generation. An integral part of integrated digital marketing, generating quality leads is one of marketers’ most important objectives. A successful lead generation strategy attracts the right consumers at the right…

6 Upsides & Downsides of Closed vs. Open Social Communities

How Social Media has Disrupted Community…

Forget your brand and remember the HUMAN.

I wanted this to be a piece on email marketing but then my brain did a fart and now…

Content 2.0

Your video is boring. Your photo can’t hold my interest. Your text is bland.

The bar for interesting, entertaining content continues to rise.

First came text. Then photos. Then videos.

Is #Growth(Hacking) Your True North?

An Attempt of a Definition of Growth Hacking 

What’s Missing In Your Marketing Strategy?

A few key components make up the best marketing strategies…

How to Achieve Blogging Success

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Blogging has become a widely useful method for driving website traffic and generating quality leads, helping brands form connections that matter through the production of contextually-relevant content. By consistently…

Millennials: The Workforce of the Future 

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