If you have a running business, you’ve probably invested time in your SEO campaign and created accounts for both Facebook and Twitter. However, have you devoted the same energy to your Instagram account? Instagram can help get your products or services a larger following and attract new ones. Here is how Instagram can help your business:

• Most people have a Smartphone now
• Visual marketing
• Engage your audience

Most of your customers and potential leads have smartphones and are thus connected through Instagram -

The marketing aspect of Instagram only continues to grow as Smartphones become a commonplace commodity. Individuals are using their phones to get on the internet and interact with each other. Furthermore, the app developing world is growing and more and more people are using Smartphone apps like Instagram. Users are particularly fond of Instagram because unlike Twitter and Facebook, Instagram is one of the most flawless instagram apps. Furthermore, instagram has a very large following; about 200 million monthly users log on to Instagram and the numbers are only growing. Thus, even if all your customer or fan base isn’t on Instagram some of them may be!

Visual marketing has become the most popular form of marketing today -

If you look through the updates Facebook has made to its appearance throughout the years you notice that it has become more visual. Visual marketing has been trumpeting content marketing in the past few months and Instagram provides the perfect visual marketing platform. It gives you the opportunity to create visual content yourself in an easy and portable way. Instagram’s filters and various tools give you the opportunity to design interesting and original visuals of your products or services. Furthermore, you can share them throughout different social media platforms such as Facebook and Twitter, expanding your SEO campaign.

Instagram also gives you the opportunity to engage your audience -

Audience engagement has become a key aspect of social media marketing and Instagram provides a perfect platform to engage with your followers. For example you can create a contest where Instagram users take pictures of themselves with your product. It not only shows your customers using your product but provides you with user generated content. Users can create hashtags on their pictures and reveal how they use or view your product. Similarly, you can repost these pictures by creating a gallery on your website or elsewhere and select a winner for the contents. Make sure to reward the winners with a free product or service to continue promoting your brand.

If you are not using instagram for your business, you are truly missing out form an opportunity to not only get your product exposure but to also engage with your customer base.

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