SEO: From Zero to Hero

Aaron Bennett 👑
Seo By Jasmine 🔍
3 min readFeb 29, 2024

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Photo by Anh Henry Nguyen on Unsplash

How SEO Changes Everything

You’ve got a website, right? Maybe it’s for your hobby, your business, or just for fun. But here’s the thing: if no one can find it, it’s like it’s not there at all. That’s where SEO, or Search Engine Optimization, comes in. Let’s break it down, super simple.

The Basics: What’s SEO?

Imagine you’re in a huge library, but there’s no catalog. SEO is like your shout-out to the librarian (in this case, Google) saying, “Hey, my book belongs up front!” It’s all about getting your website to show up on the first page when someone searches for something related to what you do or offer.

Keywords: Your Secret Weapon

Think of keywords as magic words. If you sell handmade candles, “handmade candles” is a magic word. Use it enough (but not too much) on your website, and Google starts to think, “Ah, this page is really about handmade candles.” But it’s not just about stuffing your page with these words; it’s about making them fit naturally.

Make Friends with Google

Google loves websites that are easy to read, fast to load, and look good on your phone. If your website checks these boxes, Google is more likely to show it to people. Also, if other websites think your site is cool and link back to it, Google takes that as a big thumbs up.

Content is King

Ever heard someone say “content is king”? Well, they’re not wrong. Your website needs to have stuff worth reading, watching, or looking at. If people come to your site and stick around because they like what they see, Google notices and thinks your site is pretty great.

Updates Keep You in the Game

The internet changes a lot, and so does what people search for. Keeping your website updated with fresh, cool stuff helps you stay relevant. It’s like updating your wardrobe; you want to keep it fresh so you keep getting noticed.

SEO is a Journey

Getting to the first page doesn’t happen overnight. It’s more like a video game where you level up by doing things right. Sometimes, you might need to change your strategy, and that’s okay. The important part is to keep at it.

So, there you have it. SEO might sound like a big deal, and it is, but it’s not impossible to understand. By focusing on keywords, making your site Google-friendly, creating awesome content, and staying up-to-date, you’re on your way from obscurity to the front page. Keep it simple, keep it smart, and watch your website climb up the ranks.

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Aaron Bennett 👑
Seo By Jasmine 🔍

Tech innovator & digital strategist. Passionate about merging creativity & tech to drive change. #TechLeader #Innovation