Day 41: Why I Choose money over Clicks or Engagement

Gabriel Machuret
The Lead Generation Path
2 min readJul 4, 2017

In the last 4 weeks my “reputation” , my “branding” has increase dramatically. I’m famous in my own little world.

If you consider I started this path with 200 followers 40 days ago and now in Medium I have 1300… we can claim I had 600% increase of “followers”.

Also my stats are “nice”… people are reading, people are engaging, people are “following me”

But nicer than clicks, or engagement is one thing:

Money.

Revenue is what determines the whole game.

Fuck Ego.

If we don’t increase revenue, nothing works. If we don’t bring cash to the business, blogging makes no sense… if the AGENCY doesn’t find clients, everything ends.

That’s why the number of Tweet, followers, clicks, or engagement means everyday less and less…

So if you heart my article, or comment or like it or share I don’t care.

I’m not here to inspire you or to sell you a course. I’m here to make money.

If I could make more money selling cup cakes. I would.

This is a business decision therefor I understand 3 things.

Social Metrics are the vanity of the people are not selling.

Selling wins over branding

Branding works only when you are selling.

The rest… the rest is BS

Sell more. Comment less. Work on your biz .

Day #41 Stats Goanna Social

Day #41 Hours worked: 8 (back to work)

Overal Hours worked: 244

Original Funds: $13.500 AUD (paid $1000 for developer)

Overall Invoiced : $41.000 +

Clients Pending : 3

Phone calls: 4

Emails sent: 10

FB / Lead generation interaction: 15

Active Leads: 5

Feeling: Happy

49 days to go

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Gabriel Machuret
The Lead Generation Path

SEO & ASO Consultant and Internet Marketing Expert — Founder of Startup founders http://www.startupfounders.com.au